Lifecycle & Engagement Marketing

Lifecycle & Engagement Marketing Manager

Location: Remote (USA)

Department: Marketing

Reports To: Marketing Manager

Job Type: Full-Time

Wellness Coach is a global AI powered wellness platform that inspires and engages work forces through personalized wellness offerings. We offer Challenges, Coaching, Rewards, Next Generation EAP, Weight Management and Disease management to support overall health.

Backed by Softbank NY, Zoom Ventures, and Accomplice, we are scaling rapidly and seeking ambitious, self-driven team members who are passionate about wellness and thrive in a dynamic, fast‑paced environment.

As the Lifecycle & Engagement Marketing Manager, you will be responsible for developing and executing a comprehensive strategy to drive user activation, engagement, retention, and loyalty across the Wellness Coach platform. You will own the communication strategy across various channels (email, in‑app messaging, push notifications) to guide users through their journey and maximize the value they get from our AI-powered wellness offerings.

You will report to the Marketing leadership and partner closely with Product, Data, and Sales teams.

• Lead lifecycle engagement strategy for a wellness user journey – Bring proven strategies that drive real behavior change across wellness moments—starting strong, staying consistent, and coming back after drop‑off. You’ll design lifecycle approaches that feel human, timely, and motivating (not spammy), and that scale across different user needs and engagement levels.
• Build and optimize triggered journeys in Iterable – You’ll be the in‑house expert in Iterable, owning: customer journeys and orchestration, triggered messaging logic based on behavior and milestones, experimentation and performance optimization inside journeys, continuous iteration of onboarding, adoption, habit loops, and winback flows.
• Turn product behavior into actionable insights in Mixpanel – You’ll own and evolve the reporting that guides what we build next: funnels that reveal where users drop off, cohorts that show what drives retention, dashboards that act as our lifecycle source of truth, collaboration on event definitions and measurement plans so insights stay reliable.
• Keep lifecycle data scalable and clean in Hub Spot – Partner with Marketing Ops to ensure our lifecycle foundation stays strong: audience segments and lifecycle stages, property definitions and governance, naming conventions, suppression logic, and list hygiene, alignment between CRM truth and lifecycle execution.
• Expand engagement into key integrations:
  Slack, Teams, and Zoom – Bring ideas and frameworks for engagement beyond email/push:
  Slack nudges that drive invites and challenge participation, Teams reminders that improve attendance and follow‑through, Zoom follow‑ups that turn sessions/webinars into sustained engagement, adoption + lift tracking.
• Collaborate closely across teams – This role thrives on partnership. You’ll work hand‑in‑hand with Product / Engineering / Modular on instrumentation, triggers, and channel capabilities; UX on message moments, tone, and in‑app engagement strategy;
  Marketing Ops on data quality, governance, and scalability.

• Activation & Onboarding: Measurable improvement in the percentage of users completing key onboarding milestones and achieving their first “aha” moment.
• Retention & Engagement: Significant lift in Weekly Active Users (WAU) and reduction in churn rate for both employee and admin users.
• Campaign Performance: High open rates, click‑through rates (CTR), and conversion rates across all lifecycle campaigns, demonstrating relevance and effectiveness.
• Experimentation: A consistent cadence of A/B tests and a clear process for documenting and scaling winning strategies.
• Data‑Driven Insights: Regular delivery of insights that inform the broader product and marketing roadmap.

• 3+ years of experience in Lifecycle, CRM, or Engagement Marketing, preferably in a B2B SaaS, health, or wellness tech environment.
• Hands‑on expertise with marketing automation and CRM platforms (e.g., Braze, Hub Spot, Iterable, Marketo) for building…