Digital Advertising Manager

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Job Summary:

Anderson Business Advisors is an award-winning workplace recognized for its commitment to excellent service and client empowerment. They are seeking an experienced Paid Advertising Marketing Manager to lead and optimize paid advertising campaigns focused on lead generation and conversions. The role involves managing budgets, executing campaigns across various platforms, and mentoring junior team members while ensuring consistent brand messaging.

Responsibilities:

• Conduct audience research and segmentation to identify high-quality leads across multiple platforms.

• Leverage data and analytics tools to refine targeting strategies and ensure the most effective ad placements.

• Build new campaigns in digital ad platforms using a variety of targeting and segmentation strategies, including demographic, behaviorial, retargeting, lookalike audiences, and custom lists.

• Own the strategy and execution of paid campaigns across Meta (Facebook/Instagram), Google Ads, You Tube Ads, and Linked In, focusing on lead generation and ROI maximization.

• Work with content and creative team to develop high-converting ad copy, engaging visuals, and video content that align with audience interests and company objectives.

• Build a comprehensive content and campaign calendar to manage launches and ensure timely execution.

• Monitor performance and adjust campaigns daily to optimize lead flow and conversion.

• Use advanced optimization techniques such as bid management, creative testing, and audience segmentation to enhance ROI.

• Analyze campaign performance metrics and create actionable recommendations for continuous improvement.

• Strategically allocate and manage advertising budgets across platforms to maximize lead generation while ensuring cost efficiency.

• Track ad spend, provide accurate financial forecasts, and report performance metrics to stakeholders.

• Adjust budget allocations dynamically based on campaign performance to maintain optimal results.

• Implement rigorous A/B testing to refine messaging, creative, audience targeting, and landing page effectiveness.

• Evaluate test results and apply insights to continuously improve campaign performance.

• Stay ahead of platform updates, algorithm changes, and industry trends to maintain a competitive edge.

• Ensure consistency in brand messaging across all paid channels.

• Develop best practices and mentor junior marketing team members on advertising strategies.

Qualifications:

Required:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 5+ years of experience managing high-performing paid advertising campaigns across Meta, Google, You Tube, and Linked In.

• Demonstrated experience managing and optimizing large-scale advertising budgets of $5M+ annually, ensuring efficient allocation and maximum ROI across multiple platforms.

• Proven track record of generating 10,000+ qualified leads per month consistently through paid advertising.

• Strong expertise in audience segmentation, targeting, and campaign optimization.

• Proficiency in tools like Google Ads Manager, Meta Ads Manager, Linked In Campaign Manager, and You Tube Ads.

• Analytical mindset with experience in platforms like Google Analytics, Sales Force, and other reporting tools.

• Excellent organizational, communication, and time-management skills.

• Ability to work independently and thrive in a fast-paced environment.

Preferred:

• Experience in the financial services, legal, or real estate industries.

• Familiarity with marketing automation tools and CRM systems.

• Demonstrated success in scaling ad campaigns while maintaining lead quality.

Company:

Anderson Business Advisors is a business planning and consulting firm with a focus on tax and legal services and resources. Founded in 1993, headquartered in Las Vegas, Nevada, USA, team size 201-500 employees, currently Growth Stage.

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

• Job function Marketing
• Industries Software Development

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