Marketing Automation & Lifecycle Manager

Position Overview

Be a strategic and hands‑on Marketing Automation & Lifecycle Manager responsible for designing, executing, and optimizing how prospects and members experience the Cenegenics brand across email, marketing automation, and CRM‑driven touchpoints. You will own Hub Spot end‑to‑end and partner closely with Sales, Rev Ops, IT, Operations, and Member Experience teams to ensure lifecycle journeys are intentional, personalized, and revenue‑aligned.

This is not a campaign‑only role. You will architect scalable automation systems, optimize funnels, and help transform marketing into a predictable growth engine. This role operates at the intersection of strategy and execution and requires strong systems thinking, technical ownership, and cross‑functional collaboration.

• Serve as the primary owner and power user of Hub Spot, including email, workflows, forms, lists, CTAs, lifecycle stages, lead scoring, and property architecture
• Design, build, and optimize automated lead nurture programs and full prospect‑to‑member lifecycle journeys
• Establish and maintain Hub Spot best practices, documentation, governance, and platform standards
• Own configuration, optimization, and execution within Hub Spot in partnership with Marketing Leadership and Rev Ops

• Own end‑to‑end email execution including strategy, build, QA, deployment, and optimization
• Develop and scale lead nurturing, onboarding, pre‑ and post‑consult, retention, and re‑engagement campaigns
• Improve email performance across engagement, conversion, and pipeline influence metrics

• Build and optimize Hub Spot landing pages and forms to support lead capture, campaigns, consult booking, and conversion flows
• Partner with Brand and Growth teams to ensure landing pages are on‑brand, mobile‑optimized, and conversion‑focused
• Run A/B tests across layouts, copy, CTAs, and form strategies to improve conversion rates

• Partner with Sales Leadership, Rev Ops, and SDR teams to align marketing automation with sales workflows
• Support sales‑triggered email sequences, alerts, task automation, and lifecycle‑based content delivery
• Improve lead handoff, follow‑up timing, and visibility between Marketing and Sales
• Collaborate on Hub Spot and Salesforce integration strategy and execution

• Support Hub Spot and Salesforce alignment including data syncing, lifecycle stages, field mapping, and reporting accuracy
• Partner with IT and Rev Ops on integrations, data hygiene, governance, and troubleshooting
• Act as the bridge between marketing strategy and technical execution

• Collaborate with Brand and Content teams to guide lifecycle messaging and campaign themes
• Translate long‑form content into effective email and nurture campaigns
• Support light design needs for emails and landing pages as required

• Own reporting and insights for email, automation, and landing page performance
• Run A/B tests across subject lines, content, timing, workflows, and landing pages
• Use data to continuously refine journeys and improve ROI
• Any other assigned duties
• Regular and reliable attendance is an essential function of the job

• Strong understanding of marketing automation, lifecycle strategy, and CRM‑driven marketing
• Hands‑on experience with Hub Spot Marketing Hub
• Strong understanding of CRM data, segmentation, personalization, and lifecycle design
• Ability to think in systems and architect scalable automation infrastructure
• Analytical mindset with comfort in dashboards, reporting, and performance optimization
• Experience collaborating cross‑functionally with Sales, Rev Ops, IT, and Operations teams
• Strong communication skills with the ability to translate technical concepts into business impact
• High attention to detail with strong organizational and documentation skills
• Ability to manage multiple priorities and work independently
• Professional judgment, integrity, and discretion
• Interest in health, performance, and innovation

• 3–6+ years of experience in email marketing, marketing automation, or lifecycle marketing
• Deep, hands‑on experience with Hub Spot Marketing Hub
• Experience building landing pages and conversion funnels
• Experience working with Salesforce CRM preferred
• Hub Spot certifications preferred
• Sales enablement or revenue operations exposure preferred
• Experience in healthcare, wellness, SaaS, or subscription‑based businesses a plus