Director of Brand & Creative Strategy

LEV Group is a Las Vegas–based hospitality company that owns and operates some of the city’s most popular and unique dining and drinking destinations. Run by a team of entrepreneurs with a passion for food and a commitment to excellence, we create experiences rooted in quality, creativity, authenticity, and community. Our portfolio includes award-winning concepts such as Harlo Steakhouse & Bar, La Strega, The Golden Tiki, Double Zero Pie & Pub, Evel Pie, Fine Company, and Al Solito Posto and Ada’s Food + Wine.

We’re looking for a Director of Brand & Creative Strategy to lead how our brands show up across every touchpoint. This is a unique opportunity to combine marketing strategy with creative leadership, shaping and scaling some of Las Vegas’s most exciting hospitality brands.

• Define and evolve the look, feel, and voice of our restaurant concepts.
• Lead creative direction across design, content, photography, video, packaging, menus, and digital assets.
• Guide organic social, PR, partnerships, and guest engagement strategies.
• Oversee our digital footprint and ecosystem, ensuring websites, SEO, and online listings drive visibility and traffic.
• Develop and execute campaigns for openings, menu rollouts, seasonal moments, and cultural events.
• Lead and mentor a small but growing team of brand marketers, creatives and outside agencies.
• Manage marketing budgets and resources to maximize impact.

• 5+ years in brand, creative, or marketing leadership (hospitality, lifestyle, or CPG experience preferred).
• Proven ability to shape distinctive brands and deliver standout creative work.
• Hands-on leader who thrives in an entrepreneurial, fast-paced environment.
• Strong grasp of marketing fundamentals with an eye for design, storytelling, and digital best practices.
• Experience in SEO, website management, and building integrated digital ecosystems.
• Passion for food, beverage, and hospitality.

• Define and evolve the look, feel, and tone of voice across our restaurant portfolio.
• Develop clear brand guardrails and ensure consistency across all guest-facing touchpoints: in-store, digital, partnerships, PR, and activations.
• Track cultural and hospitality trends, bringing fresh and innovative ideas to market positioning.

• Lead our in-house creative team (design, content, photography/video) and manage outside freelancers/agencies as needed.
• Concept and direct creative assets spanning menus, packaging, signage, photography, digital, social, and experiential campaigns.
• Provide the final “brand pass” across campaigns and content, ensuring quality and alignment with brand vision.

• Oversee strategy and execution across organic social, partnerships, PR/comms, and guest engagement.
• Guide social content planning and storytelling across Instagram, Tik Tok, and emerging platforms.
• Set annual PR goals and manage agency partners to maximize awareness and press coverage.
• Identify and execute creative collaborations with brands, creators, and community partners.
• Ensure messaging across customer experience channels (email, social, on-premise touchpoints) reflects the brand voice.

• Lead creative strategy for new restaurant launches, menu rollouts, seasonal campaigns, and major events.
• Partner with Operations, Culinary, and Beverage teams to translate innovation into compelling guest-facing narratives.
• Develop a 12-month content and campaign roadmap tied to business priorities.
• Lead, mentor, and inspire a small but growing team of brand marketers and creatives.
• Build scalable systems, AI-enabled workflows, and creative processes to boost output and quality.
• Foster a culture of collaboration, creativity, and accountability.

Manage brand and creative budgets, ensuring resources are allocated effectively to drive both brand equity and revenue growth.

• Distinctive restaurant brands with strong, recognizable positioning in local and national markets.
• A cohesive visual identity and storytelling framework applied consistently across all channels.
• Engaging campaigns that drive trial, loyalty, and cultural…