Digital Advertising Manager

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This range is provided by Anderson Business Advisors. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$80,000.00/yr - $90,000.00/yr

We are seeking an experienced Paid Advertising Marketing Manager to lead, manage, and optimize paid advertising campaigns with a strong focus on lead generation.

The Paid Advertising Marketing Manager will play a key role in planning, executing, and optimizing high-impact campaigns to generate qualified leads and increase conversions. This position requires a seasoned professional with 5+ years of experience who understands the nuances of digital advertising and has a portfolio demonstrating successful digital advertising campaigns, targeting specific audiences, allocating budgets, and implementing advanced strategies to consistently achieve ambitious lead‑generation goals.

• Conduct audience research and segmentation to identify high-quality leads across multiple platforms.
• Leverage data and analytics tools to refine targeting strategies and ensure the most effective ad placements.
• Build new campaigns in digital ad platforms using a variety of targeting and segmentation strategies, including demographic, behaviorial, retargeting, lookalike audiences, and custom lists.

• Own the strategy and execution of paid campaigns across Meta (Facebook/Instagram), Google Ads, You Tube Ads, and Linked In, focusing on lead generation and ROI maximization.
• Work with content and creative team to develop high‑converting ad copy, engaging visuals, and video content that align with audience interests and company objectives.
• Build a comprehensive content and campaign calendar to manage launches and ensure timely execution.
• Monitor performance and adjust campaigns daily to optimize lead flow and conversion.
• Use advanced optimization techniques such as bid management, creative testing, and audience segmentation to enhance ROI.
• Analyze campaign performance metrics and create actionable recommendations for continuous improvement.

• Strategically allocate and manage advertising budgets across platforms to maximize lead generation while ensuring cost efficiency.
• Track ad spend, provide accurate financial forecasts, and report performance metrics to stakeholders.
• Adjust budget allocations dynamically based on campaign performance to maintain optimal results.
• Implement rigorous A/B testing to refine messaging, creative, audience targeting, and landing page effectiveness.
• Evaluate test results and apply insights to continuously improve campaign performance.

• Stay ahead of platform updates, algorithm changes, and industry trends to maintain a competitive edge.
• Ensure consistency in brand messaging across all paid channels.
• Develop best practices and mentor junior marketing team members on advertising strategies.

• Consistently demonstrates ethical behavior.
• Addresses minor ethical issues independently.
• Ensures confidentiality and privacy in various situations.
• Communicates effectively in various settings.
• Collaborates well with team members to achieve common goals.
• Tailors messages to different audiences and situations.

• Analyzes problems independently and develops effective solutions.
• Uses creative thinking to address more complex issues.
• Evaluates the effectiveness of solutions and makes necessary adjustments.
• Addresses conflicts independently and impartially.
• Mediates effectively between parties to reach resolutions.
• Uses advanced conflict resolution strategies.

• Actively supports the development of team members.
• Provides regular feedback and opportunities for growth.
• Encourages initiative and empowers others to take on new challenges.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience managing high‑performing paid advertising campaigns across Meta, Google, You Tube, and Linked In.
• Demonstrated experience…