Email Marketing Manager

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2 days ago – Be among the first 25 applicants.

This range is provided by The Smith Center for the Performing Arts. Your actual pay will be based on your skills and experience – talk with your recruiter to learn more.

$62,000.00/yr – $75,000.00/yr

• Job Title: Email Marketing Manager
• Department: Marketing
• Reports to: Director, Digital Marketing and CRM
• Status: Full-Time, Exempt
• Salary Range: $62,000 – $75,000

The Email Marketing Manager is responsible for managing the day-to-day strategy and execution for sales communication to The Smith Center database to drive institutional objectives, show marketing, brand awareness, and customer retention. Reporting to the Director, Digital Marketing and CRM, this position develops, implements tracks, and optimizes all database communication. This digital expert needs a robust understanding of space and its trends and can implement best practices to yield measurable results.

• Provide art and copy direction for email communication, leverage existing email templates, create new designs as needed, manage library of templates.
• Oversee creation, scheduling, and production of regular email marketing campaigns by working cross‑departmentally, making revisions, and gaining approvals as appropriate.
• Proof all communication completely for messaging and functionality and act as the final check point on database communication across a variety of channels.
• Establish and enforce design standards for email and database communication, strengthening the Smith Center voice and improving the reputation among targeted customer database segments.
• Pull lists from CRM as needed to verify and proof data.
• Build and test automations for functionality and messaging in collaboration with the Director, Digital Marketing and CRM.

• Drive strategy and implementation of individual show marketing communication planning, maximizing ticket sales.
• Maintain and plan communication calendar, including segmentation recommendations.
• Develop an SMS strategy to build SMS database, track sales, and improve existing processes.
• Grow email list and number of genres tagged to accounts in database for better targeting.
• Work closely with other marketing department team members to develop and analyze ongoing reports which yield qualitative and quantitative trends.
• Manage deliverability tools and monitoring to ensure best practices and email penetration.

• Own the email‑service‑provider relationship, maximizing the platform, automation opportunities and troubleshooting, acting as The Smith Center’s “super user” with Prospect 2/Active Campaign.
• Maintain continuing knowledge of best practices as a digital communication resource across a variety of channels, including email, SMS, etc.
• Stay current with other performing arts organizations and drive improvements for best practices in innovation and technology for database communication.

• As needed:
  Update the website on a timely basis. Serve as backup for event creation on Smith Center website utilizing CMS platform Umbraco and Tessitura.
• Perform other duties as assigned within the scope of the position.

• Bachelor’s degree in marketing or communications.
• Five or more years of experience in direct marketing and communications to include creation of emails, email deployment, and mailing list segmentation.
• Five years of management experience over CRM digital teams and/or organizational CRM digital strategy, programming, and budgeting.
• Strong proficiency in email service provider platform such as Active Campaign.
• Administrative experience with a customer database, e.g., Tessitura.
• E‑mail design and layout experience to maximize patron response and communication effectiveness.
• Knowledge of performing arts and entertainment industry a plus.
• Strong project management experience.
• Knowledge and appreciation of the performing…