Brand Director

🚀 Build the brand behind one of the fastest-growing supplement companies in the industry.

Inno Supps is on a mission to become the largest supplement company in the world and change millions of lives each year with products that actually work (no artificial sweeteners, fillers, or harmful additives).

We’re looking for a Brand Director to own and elevate how Inno shows up everywhere: creative, messaging, campaigns, partnerships, packaging, and the full brand experience across channels.

If you’re equal parts strategic and creative, obsessed with craft, and thrive in a high-velocity environment, keep reading.

What You’ll Do Own the Inno brand, end-to-end

• Define and evolve Inno Supps’ brand strategy, positioning, and messaging across products and audiences.
• Build a consistent, differentiated brand voice and visual identity across all touchpoints (site, social, email/SMS, paid, packaging, Amazon, retail).
• Develop and oversee 360° campaign concepts, from big idea through execution, working closely with performance marketing, lifecycle, social, and e-commerce teams.
• Guide creative direction for launches, seasonal initiatives, product storytelling, and evergreen brand moments.

Drive growth through brand

• Partner with Performance Marketing to create ad ecosystems that scale while staying on-brand.
• Strengthen customer trust, retention, and community through brand-led initiatives and storytelling.

Build & lead a high-performance team

• Lead internal creative resources and/or agencies across design, video, copy, creators, and production.
• Set clear expectations, workflows, QA standards, and creative feedback loops that ship fast without sacrificing quality.

Influence product & packaging

• Partner with Product, R&D, and Compliance to ensure brand-forward packaging, claims, and education that are accurate and market-ready.
• Own brand standards for packaging design and brand architecture across categories.

Expand partnerships & cultural relevance

• Identify and execute collaborations, influencers/athletes/ambassadors, and strategic partnerships aligned with brand values.

What Success Looks Like (First 90 Days)

• Audit the current brand ecosystem and deliver a clear roadmap: positioning, voice, creative standards, and campaign cadence.
• Establish a scalable creative process (briefing → production → review → launch) that supports rapid growth.
• Launch at least one brand-defining initiative that improves brand consistency and performance across key channels.

What We’re Looking For

• 7+ years in brand, creative, or integrated marketing (DTC/ecommerce strongly preferred).
• Proven experience leading brand strategy and creative across multiple channels.
• Strong portfolio demonstrating high-quality brand storytelling and campaign leadership.
• Ability to collaborate with performance marketing (you understand what scales and why).
• Confident leader who is direct, constructive, and capable of raising the bar.
• Comfortable moving fast, prioritizing, and shipping in a high-growth environment.

Bonus points if you have:

• Supplement/CPG experience
• Packaging + product storytelling expertise
• Amazon brand content experience

Ready to make the move of your lifetime?

Inno Supps – High Quality Sports Supplements

Inno Supps (@innosupps)
• Instagram photos and videos

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