Marketing Specialist- Truck Stops & Highway Adversiting

LV Petroleum is seeking a seasoned Traditional Marketing Specialist to develop and execute high-impact marketing initiatives specifically targeting the truck stop and highway traveler market. This role is NOT focused on digital or social media marketing. Instead, it emphasizes billboard advertising, DOT-approved signage, traditional print collateral, graphic design coordination, and physical location-based promotions.
There is no need for Social Media experience.

• Identify and secure optimal billboard and signage locations in compliance with DOT regulations.
• Develop and manage traditional marketing campaigns targeting commercial drivers, highway travelers, and roadside patrons.
• Oversee the design, placement, and maintenance of physical signage, billboards, and other promotional materials.
• Collaborate with graphic designers to create effective print and display materials.
• Coordinate with local and regional transportation authorities to ensure signage compliance and approval.
• Conduct market research on geographic locations with high traffic volume for target demographics.
• Work with vendors for print, placement, and installation of outdoor media and in-store signage.
• Support brand presence through events, flyers, brochures, and other offline media.
• Track campaign effectiveness using foot traffic, redemption codes, or customer feedback from target areas.

• 3+ years of experience in traditional marketing, preferably in transportation, travel, or convenience retail industries.
• Proven experience with DOT regulations and outdoor advertising standards.
• Strong understanding of billboard advertising, physical branding, and offline promotional tactics.
• Excellent project management and vendor coordination skills.
• Familiarity with layout tools like Adobe Illustrator or Canva is a plus.
• Strong communication and negotiation skills.
• Ability to travel regionally to manage and inspect marketing sites.

• Marketing for truck stops, fuel centers, highway rest areas, or similar venues.
• Working relationships with billboard companies, local DOT offices, and graphic production vendors.