Outreach Specialist
Listed on 2026-09-29
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Marketing / Advertising / PR
PR / Communications, Marketing Communications, Digital Marketing, Business Development
The Outreach Specialist helps implement the company’s overall strategy, including digital and traditional outreach methods, to drive engagement, conversation, awareness, and connection within the community. The Outreach Specialist will attend events and develop promotional materials to connect the online community to promote C2 GPS programs and services. This position coordinates with internal departments, workforce Board counterparts, and the Public.
ESSENTIAL FUNCTIONS
- Develops outreach materials while upholding the funding Board’s brand and identity standards and follows procedures to ensure quality expectations are met.
- Articulates company messaging clearly, and in a manner consistent with the Board’s and C2 GPS’s standards and organizational code of ethics.
- Identifies and recommends new ways to increase participation, encourage feedback and acquire new connections.
- Micro-targets underserved communities and hard-to-reach populations to expand workforce programs and services.
- Proactively builds social media channels, online platforms, and in-person presentations. Drives social media presence through various digital channels.
- Initiates and manages SMS messaging campaigns.
- Develops relationships with potential referral sources, follows-up and maintains partnerships, relationships with customers and other community organizations.
- Assist C2 GPS in achieving program enrollment by educating and training community partners in best practices.
- Monitor trends in online community tools, trends and applications and is aware of market changes and developments.
- Performs other related duties as assigned.
KNOWLEDGE / SKILLS / ABILITIES
- Must have experience in social media and digital technology platforms.
- Must have experience or Knowledge of word processing, spreadsheet, technology, and computer skills.
- Demonstrated customer service and interpersonal skills.
- Strong analytical skills and ability to interpret data and information; must be organized and detailed in the collection, review and analysis of data and information.
- Ability to plan, implement and evaluate the achievement of goals, objectives, and initiatives
- Excellent verbal and written communication skills. Excellent public speaking skills such as facilitating workshops, training and/or presentations.
- Ability to develop and maintain effective working relationships with management, coworkers, Board staff, and the public.
- Familiarity with the communities being served, with knowledge and understanding of local needs
EDUCATION AND EXPERIENCE
- High School Diploma or GED required.
- Associates or undergraduate degree preferred, preferably in a field of workforce development and/or Information Technology
- (1-2) years of related experience preferred.
- Valid driver’s license and proof of insurance with good driving record.
- Bilingual in English and Spanish strongly preferred.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand, walk, sit, use hands for finger coordination, reach with arms and hands, pulling standard file cabinet and vertical file drawers, lift/carry 10 pounds of paper, drive a vehicle, stoop, kneel, talk and hear.
Occasional travel required.
COMPANY OVERVIEW
C2 Global Professional Services (C2 GPS) is an industry leader providing innovative workforce and career services to Texans, Floridians and Nevadans. C2 GPS has a reputation for outstanding customer service, building relationships in our local communities and providing career services to enable job seekers to find meaningful work and grow their careers.
Our company values of Respect, Communication, Customer…
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