Marketing & Sales Lead

Marketing & Sales Lead About UsThe Mike Ferry Organization is the leader in Real Estate sales training and coaching. For over 50 years, we have helped Real Estate agents grow their businesses through proven scripts, systems, and strategies that focus on productivity and profitability. Our company is rooted in MFO curated sales techniques, along with personal responsibility and daily discipline.

We are looking for a Marketing & Sales Lead who will be responsible for developing, executing, and optimizing integrated marketing and sales strategies that drive brand awareness, lead generation, customer acquisition, revenue growth, and market expansion. This role serves as a strategic partner across departments, aligning marketing initiatives with business objectives while providing leadership in campaign development, sales enablement, market analysis, and customer engagement.

The ideal candidate is a results-driven professional with strong analytical, communication, and leadership skills who can successfully balance strategic planning with direct execution in a fast-paced environment.

Key Responsibilities Strategy & Planning Develop the overall go-to-market strategy for products/services.

Identify target customer segments, ideal customer profiles, and buying personas.

Build strategies for generating awareness, leads, opportunities, and revenue.

Research competitors, market trends, customer needs, and positioning.

Develop quarterly/annual growth plans and define measurable goals.

Marketing Develop marketing campaigns across digital email, content, events, partnerships, etc.

Lead the development of strategic messaging frameworks and positioning strategies that enhance brand perception, drive market awareness, and support demand generation and sales efforts.

Identify, evaluate, and optimize customer acquisition channels to effectively reach target audiences, generate qualified leads, and drive revenue growth.

Create and execute content and promotional plans that support and strengthen market positioning and enable sales growth.

A&B Test different campaigns, offers, audiences, and messaging.

Measure marketing performance and adjust strategy based on results.

Sales Develop the sales strategy and process alongside the marketing strategy.

Create prospecting/outbound strategies.

Develop sales messaging, presentations, proposals, and sales materials.

Establish lead qualification and handoff processes.

Work directly with high-value prospects or strategic accounts when appropriate.

Identify where prospects are dropping out of the sales funnel and develop ways to improve conversion.

Basic Qualifications:

Associate or bachelor’s degree in marketing, Business Administration, Communications, Sales, or a related field; equivalent work experience may be considered.

Minimum of 3 years of experience in marketing, sales, business development, customer relations, or a related role.

Proficiency with Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook.

Experience using CRM systems such as Hub Spot, Salesforce, Microsoft Dynamics 365, or similar platforms.

Strong written and verbal communication skills with the ability to interact professionally with clients, vendors, and team members.

Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.

Ability to analyze basic sales and marketing data and prepare reports.

Experience supporting marketing campaigns, lead generation efforts, or sales initiatives.

Initiative-taking, meticulous, and able to work independently in a demanding environment.

Ability to learn innovative technologies, software platforms, and AI-powered productivity tools.

Coaching excellence and the ability to raise the bar for team members by providing clear,…