Responsable de Contenido de Marca y Redes Sociales

Capriotti's Sandwich Shop is currently looking for a dedicated and experienced Brand Content & Social Media Manager to work in our corporate office (Las Vegas, NV).

The Brand Content Manager owns Capriotti’s social presence across both sides of the business: consumer brand and franchise development. This role sits at the intersection of the two, bridging a gap that has historically been run in silos, and looks for every opportunity where one shoot, one story, or one post can serve both audiences.

The person in this seat is a hands‑on creator first, filming and editing in shops, in the office, at company events, and in the in‑house content room studio, then publishing, engaging, and routing the conversations that follow. Franchise development inquiries are handed off to the Franchise Development department, guest and customer issues are handed off to the Customer Support team, and nothing sits unanswered.

The ideal candidate has an excellent creative eye, stays ahead of visual and platform trends, knows how to make food look irresistible on camera, leverages AI tools to move faster without losing the human voice that makes the brand real, and brings sharp analytical instincts to keep testing and improving what performs.

At Capriotti’s, our passion is to be extraordinary. Being extraordinary gives our lives meaning. It gives our lives purpose. It keeps life interesting and allows us to look forward to the future. What does it mean to be extraordinary? It is the polar opposite of just plain ordinary. We wake up each day to be remarkable, to be exceptional, to be amazing, to be astounding.

• 1. Passion – Be the Best
• 2. Family – Care about people
• 3. Integrity – Walk the Talk
• 4. Profitability – Everyone Wins
• 5. Genuineness – 100% Real

• Manage day-to-day publishing across all Capriotti’s social channels, including Instagram, Tik Tok, Facebook, Linked In, You Tube, X, and Google Business Profile.
• Build and maintain a unified content calendar, coordinating timing, messaging, and campaign support. Use AI-powered scheduling tools to streamline calendar management and optimize post timing.
• Follow established creative direction and brand standards while bringing fresh executional ideas to every platform.
• Adapt each piece of content to the native strengths of the platform rather than cross-posting a single asset everywhere.
• Launch all New Store Openings with dedicated social media support, including content creation and local market activation.

• Film and edit short-form vertical video, including on-trend Instagram Reels and Tik Toks shot in shops and in the office.
• Produce long-form content including podcast-style episodes, interviews, web classes, and educational franchise development content.
• Shoot food photography and videography that meets brand standards and makes the product the hero.
• Capture content on location at company events, franchise partner shops, and the corporate office.
• Own the full production process from concept and shot list through capture, edit, graphics, captions, and publish.
• Maintain an organized asset library so footage, stills, and finished pieces are easy to find, repurpose, and share.
• Leverage AI-assisted editing and captioning tools to speed up turnaround without sacrificing quality.

• Operate the in-house content room and podcast studio, including cameras, lighting, audio, teleprompter, and capture equipment.
• Set up, break down, and maintain studio gear, and troubleshoot issues so shoots stay on schedule.
• Support executives, department leaders, and other team members in producing their own content,…