Senior Digital Marketing Manager – Americas Resident Shows

Las Vegas, NVLas Vegas Office – Sales, Marketing and Communications /Permanent/Full-Time /Hybrid
*** Le poste étant situé aux États-Unis, la description de poste est disponible uniquement en anglais.
****** As this position in based in the United States, the job description is available in English only.
*** ____________________________________________________________________________Senior Digital Marketing Manager – Americas Resident Shows Sales, Marketing and Communications The Senior Digital Marketing Manager, Americas Resident Shows, reporting to the Director of Marketing & Sales, will lead the digital media function for Cirque du Soleil's resident show productions across the Americas, with primary responsibility for Las Vegas, Orlando, and Hawai'i. This role will set portfolio-wide strategy and drive awareness, ticket sales, revenue growth, and marketing efficiency across paid search, paid social, programmatic, display, video, and emerging digital channels.

Based in Las Vegas, the Senior Digital Marketing Manager will oversee the Digital Marketing Managers responsible for assigned show portfolios. This position will establish priorities and standards, manage performance and budgets, coach the team, strengthen measurement and optimization practices, and ensure each production receives focused, commercially driven digital support.

The ideal candidate is a strategic and analytical digital leader with deep performance marketing expertise, strong people-management skills, and a record of translating data into action. This person can move confidently between portfolio strategy and campaign detail, influence senior stakeholders, and lead teams and partners in a fast-paced, matrixed organization.

The Senior Digital Marketing Manager will:

Define and lead the digital media strategy for the Americas Resident Shows portfolio, aligning investment and channel plans with show priorities, audience needs, and revenue goals.

Lead, coach, and develop Digital Marketing Managers, setting clear expectations, assigning show portfolios, managing workload, and ensuring consistent performance across markets.

Own portfolio-wide digital media planning, multi-million-dollar budgets, forecasting, pacing, and allocation recommendations based on demand, opportunity, and return on ad spend.

Establish paid search, paid social, programmatic, display, video, and emerging-channel standards while ensuring strategies are tailored to each production and market.

Review campaign structure, bidding, targeting, audience strategy, creative rotation, and optimization decisions, stepping into campaign detail when needed to improve results.

Build a disciplined testing roadmap across creative, messaging, offers, landing pages, audience segmentation, bidding, and channel mix, and scale successful learnings across the portfolio.

Analyze campaign, website, ticketing, and sales performance to identify trends, diagnose gaps, and recommend actions that improve revenue, conversion, and marketing efficiency.

Strengthen measurement and reporting practices across platforms, GA4, Google Tag Manager, Looker Studio, pixels, attribution, and conversion tracking in partnership with Analytics and Technology.

Partner with show marketing, CRM, Social Media, Communications, Creative, Revenue Management, Ticketing, Paid Digital Agencies and Sales teams to deliver integrated, audience-led strategies.

Lead relationships with media agencies, platform partners, and vendors, ensuring strong execution, transparent reporting, accountability, and access to relevant opportunities and best practices.

Develop annual digital plans, performance forecasts, executive-ready presentations, business cases, and clear recommendations for senior leadership and partner…