Marketing Specialist & Project Coordinator Job Las Vegas area,Nevada USA,Marketing / Advertising / PR

Job Description

ROLE

SUMMARY:

We are seeking a highly motivated, tech-forward Marketing Specialist & Project Coordinator to drive content creation, campaign execution, AI-powered workflows, global collaboration, and cross-brand marketing operations. This role requires a strong blend of creative strategy, content production, analytics, automation, problem-solving and structured project coordination. The ideal candidate understands not only how to execute marketing initiatives — but how to create synergy across channels, brands, and business units to maximize measurable impact.

This is a high-growth opportunity for someone who demonstrates ownership, discipline, innovation, and ambition to evolve into a future leadership role.

Responsibilities

Global Collaboration & Cross-Division Coordination:

Coordinate marketing initiatives across multiple business groups and countries within the division
Collaborate effectively across global time zones
Maintain clear communication and alignment between teams
Ensure project timelines and deliverables are met across regions

Creative Strategy, Branding & Advertising:

Develop creative concepts for print and digital advertising campaigns
Write compelling ad copy aligned with brand positioning
Maintain strong brand consistency across multiple business units
Demonstrate strategic judgment in prioritizing high-impact projects
Ensure marketing initiatives align across platforms to create integrated impact
Manage creative review and approval workflows (Page Proof experience preferred)
Apply strong branding vision and aesthetic judgment to all creative assets

Media Relations & Industry Engagement:

Nurture and maintain strong relationships with industry publications and media contacts
Develop and distribute press releases strategically to maximize exposure
Identify opportunities for editorial placements, client testimonial features, and thought leadership
Understand how to align PR efforts with broader marketing campaigns
Proactively identify opportunities to create synergy between trade shows, digital campaigns, content, and media outreach

Video Production & You Tube Management:

Film and edit high-quality marketing videos (corporate, product, social, event)
Manage You Tube channel optimization (SEO titles, descriptions, tags, retention strategies)
Design high-converting custom thumbnails
Repurpose long-form content into short-form digital assets

AI & Marketing Automation:

Utilize advanced AI tools beyond basic prompting (agents, structured workflows, automation systems)
Build scalable AI-driven content engine
Implement automation using tools such as Zapier
Continuously research and suggest/deploy emerging AI and marketing technologies

Email, SMS & Campaign Marketing:

Develop and deploy email campaigns and automated sequences
Execute SMS marketing campaigns
Conduct A/B testing and campaign optimization
Maintain segmentation, list hygiene, and deliverability best practices
Work with sales admins to keep CRM database clean

Content & Communications:

Write and publish good-GEO blogs across brands’ websites
Draft and distribute press releases on news-worthy products, events, applications, & announcements.
Support leadership with presentations or decks
Maintain consistent messaging across all platforms

Social Media & Creative Asset Development:

Be able to create and work with graphic design to create social media graphics, digital ads, and email visuals
Maintain content calendars and posting cadence
Ensure high visual standards and strong design execution for different social channels
Align social, email, PR, events, and paid media into cohesive campaigns
Constantly create creative posts to drive sales opportunities and synergies among businesses under the division

Trade Show & Event Execution:

Complete show page media in different show portals
Work with graphic designer to deliver digital/print show ads before deadlines booth visual display
Create compilation videos for TVs in booth for good visual display
Be a part of preparing and coordinating trade show logistics
Assist with vendor communication and ordering (print materials, decals, lead sheets, limo, hotel room block, show orders, models etc.)
Assist with event billing and interco chargebacks calculation
Develop booth graphics and promotional materials
Execute pre- and post-event campaigns (email, social, PR, direct mailing, Ads etc.)
Capture onsite content including photos and videos for digital repurposing
Create and improve SOPs for MKT, production, logistics to streamline processes

Marketing…