Email Programmer - Email Marketing

The primary responsibility of the Email Programmer – Email Marketing is to design, code, and deploy effective email campaigns. This position is responsible for developing responsive, high-quality email templates using HTML, CSS, and industry-standard email marketing platforms. Collaborating closely with creative, CRM, and external vendor partners, the Email Programmer ensures campaigns are visually engaging, function seamlessly across devices, and support the successful implementation of digital marketing initiatives, marketing technologies, and personalized customer experiences that drive engagement and revenue.

The primary responsibility of the Email Programmer – Email Marketing is to design, code, and deploy effective email campaigns. This position is responsible for developing responsive, high-quality email templates using HTML, CSS, and industry-standard email marketing platforms. Collaborating closely with creative, CRM, and external vendor partners, the Email Programmer ensures campaigns are visually engaging, function seamlessly across devices, and support the successful implementation of digital marketing initiatives, marketing technologies, and personalized customer experiences that drive engagement and revenue.

The primary responsibility of the Email Programmer – Email Marketing is to design, code, and deploy effective email campaigns. This position is responsible for developing responsive, high-quality email templates using HTML, CSS, and industry-standard email marketing platforms. Collaborating closely with creative, CRM, and external vendor partners, the Email Programmer ensures campaigns are visually engaging, function seamlessly across devices, and support the successful implementation of digital marketing initiatives, marketing technologies, and personalized customer experiences that drive engagement and revenue.

All duties are to be performed in accordance with departmental and The Venetian Resort’s policies, practices, and procedures.

• Code and design high-quality, mobile-friendly email templates using HTML, CSS, and industry-standard email platforms.
• Collaborate closely with CRM, creative, marketing, and cross-functional teams to ensure email campaigns align with brand standards, customer experience goals, and business objectives.
• Manage end-to-end campaign execution, including audience selection, workflow development, testing, deployment, and post-campaign analysis.
• Work extensively with customer data to build targeted audiences, develop data-driven segmentation strategies, and support marketing targeting efforts.
• Test and validate email campaigns across devices, browsers, and email clients; troubleshoot and resolve technical issues to ensure optimal rendering, deliverability and performance.
• Implement dynamic content, personalization, and customer journey requirements to enhance customer engagement and campaign effectiveness.
• Maintain and update email templates and coding practices to improve efficiency, consistency, and overall campaign quality.
• Stay up to date on email development best practices, accessibility requirements, and industry trends, and apply improvements when beneficial.
• Partner with internal teams and external vendors to support email campaign execution, platform enhancements, system integrations, and implementation of new marketing tools and capabilities.
• Track key performance metrics, analyze results, and provide actionable insights to refine email marketing strategies.
• Ensure accurate and secure handling of customer data in compliance with data privacy regulations, industry standards, and company policies.
• Safety is an essential function of this job.
• Consistent and regular attendance…