Director, Marketing - GLI Secure; ISS Cybersecurity

Las Vegas, NV

GLI is seeking an experienced Director of Marketing for our GLI Secure division to drive brand awareness and revenue growth of our Cybersecurity/Information Security Services (ISS) services.

Gaming Laboratories International (GLI) has been the global leader in the testing and certification of gambling devices and systems since 1989. We ensure compliance wherever legalized gambling exists. Now, we are leveraging that expertise to deliver world-class cybersecurity solutions.

Our ISS division, GLI Secure, helps organizations protect their data, ensure compliance, and build resilience against evolving threats. This includes a portfolio of cybersecurity solutions, including penetration testing, security audits, and risk assessments.

Our employees are our greatest asset. We offer competitive compensation and benefits, and a company culture focused on employee development and collaboration. You'll have the opportunity to work in a global organization and lead diversification efforts that will redefine our business within the ISS team.

As the Director of Marketing for our GLI Secure team, you will partner with management to develop marketing strategies that will expand our existing core markets in the gambling industry and diversify our markets into new business verticals. This role is pivotal in leading our marketing strategy to position GLI Secure as a leader in cybersecurity, compliance, and risk-based services.

• Marketing Strategy:
  Work with our management team to develop and execute a marketing strategy aligned with business objectives. This includes identifying market opportunities, customer segments, and competitive positioning to drive business in target markets.
• Market Research:
  Lead ongoing market research efforts to assess industry trends and the competitive landscape and then translate this research into actionable insights for sales strategies and decision-making.
• Content Development:
  Create high-quality whitepapers, blogs, case studies, and industry reports that clearly articulate our value proposition across different verticals.
• Business Partnering:
  Collaborate with various departments, including sales and delivery teams, to understand business drivers and adapt marketing solutions to meet corporate growth objectives.
• Campaigns:
  Execute strategic marketing campaigns through multi-channel platforms that drive lead generation and brand awareness.
• Branding and Engagement:
  You will ensure consistent positioning and messaging of GLI Secure across all channels, elevating the brand as a trusted cybersecurity and compliance partner. You will also represent the Company at industry events, conferences, and with strategic partners.
• Marketing ROI and Sales Alignment:
  Define and report on marketing performance metrics, including campaign ROI, conversion rates, and sales outcomes in partnership with the sales team. You will use CRM, marketing automation, and campaign performance data to evaluate marketing ROI to connect marketing activity to sales results.
• Budget and Resource Management:
  Develop, manage, and monitor marketing budgets, ensuring responsible allocation of resources across campaigns, events, content, and strategic initiatives.
• Agency and Vendor Oversight:
  Manage external marketing agencies and vendor partners to ensure deliverables, timelines, and brand standards are met.
• Other duties as assigned.

• You will be ambitious, proactive, and comfortable working independently.
• You will be a strategic thinker who turns marketing data into compelling business insights.
• You will be adaptable and ready to pivot…