Director, iLottery Marketing & Communications

At Aristocrat, we believe in bringing happiness to life through the power of play. As the Director, iLottery Marketing & Communications, you will have a key role in our Global Regulated Marketing function, reporting directly to the Vice President, Global Product Marketing. This position is essential for leading coordinated product marketing, communications, and go-to-market strategies for our iLottery business. It’s an exciting chance to link product strategy, customer needs, market context, commercial priorities, and reputation factors to improve Aristocrat’s reputation with lottery customers and decision-makers.

The Director owns the iLottery narrative and audience strategy while partnering with the broader Communications organization on enterprise standards, media engagement, and reputation priorities. This role acts as the iLottery subject matter expert for Corporate Affairs and Marketing (CAM). It connects operational leaders and talent to priority initiatives. It provides accurate information and clear messaging. It coordinates action across teams. Your skill in transforming complex information into engaging stories and useful tools will be essential to our success!

What You'll DoLead the coordinated iLottery marketing and communications strategy, aligning priorities to business objectives, customer needs, commercial opportunities, market dynamics, and the broader Aristocrat story.

Serve as the primary iLottery marketing and communications subject matter expert across Global Regulated Marketing and CAM, offering clear guidance on audiences, messaging, timing, channels, risks, and opportunities.

Drive differentiated positioning, messaging, value propositions, proof points, and narrative architecture for iLottery platforms, products, content, services, and priority initiatives.

Own iLottery communications on behalf of the go-to-market, in close partnership with Corporate Communications, including audience strategy, executive messaging, thought leadership, industry storytelling, announcements, media opportunities, and reputation-building programs

Ensure iLottery product marketing, customer communications, Government Affairs messaging, executive communications, paid and owned campaigns, events, and sales enablement uphold a consistent market narrative.

Serve as the iLottery CAM SME and primary cross-functional coordinator. Bring in relevant functional leaders and specialists. Provide them with necessary context and materials. Keep alignment throughout delivery.

Partner deeply with Government Affairs on market education and engagement, policy and legislative context, state- or jurisdiction-specific considerations, and communications supporting priority market opportunities.

Translate iLottery capabilities and customer outcomes into clear narratives for lottery operators, government collaborators, regulators, policymakers, industry associations, commercial partners, executives, and internal teams.

Own go-to-market planning for priority iLottery launches and initiatives from early planning through launch readiness, activation, adoption, and post-launch optimization.

Collaborate with Product, Commercial, Sales, Business Development, Customer Success, and regional teams to grasp roadmaps, procurement cycles, customer priorities, RFP considerations, competitive activity, and market opportunities, then convert those inputs into targeted recommendations and deliverables.

Support RFP and business development efforts with targeted messaging, value propositions, proof points, presentations, executive briefings, and market-facing materials that reinforce proposals and commercial opportunities.

Build and maintain sales and partner enablement resources, including product briefs, pitch materials, launch…