Senior Manager, Marketing - Hakkasan Nightclub Las Vegas

Las Vegas, NV, United States

401(k)
Retirement Program with Employer Matcha

Lifeand Disability Insurance Plans

Employee Assistance Program

Fertility&Family Forming Support and Resources

Pet Insurance

Employee Discounts

Timeoffandmuchmore!

The Senior Manager, Marketing is responsible for developing, executing and analyzing venue-based marketing, nightlife programming and event strategies that align with the organization’s overall objectives, brand standards and financial goals. The Senior Manager, Marketing will be accountable for leading the development and execution of the venue’s annual marketing and event program, including innovative programming ideas, talent recommendations, marketing partnerships, promotional activities, advertising strategies, VIP Host engagement, social media and public relations coordination.

This position will lead the execution of events and marketing programs on-site and serve as a strategic partner to Venue Operations and Executive Management.

The Senior Manager, Marketing will be highly creative, commercially focused and knowledgeable of the Las Vegas nightlife market, identifying opportunities to drive attendance, increase customer spend, strengthen guest loyalty and develop new sources of business. The Senior Manager, Marketing will have ownership of the venue’s brand positioning and market presence, including monitoring and responding to competitor programming, trends and consumer behavior.

ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:

• Create and execute strategic events and nightlife programming based upon the overall Las Vegas calendar, venue history, business needs, target audience and revenue opportunities
• Lead the development and execution of annual venue marketing plans in partnership with the Director of Marketing and Venue Leadership
• Develop innovative marketing strategies and programming designed to increase attendance, customer spend, repeat visitation and overall venue profitability
• Approve advertising, promotional and marketing collateral to ensure alignment with brand standards and strategic objectives
• Analyze post-event qualitative and quantitative data, including attendance, revenue, spend and campaign performance, and provide actionable recommendations
• Recommend talent and oversee the talent marketing process in partnership with the appropriate internal teams
• Manage venue marketing budgets, invoices and financial tracking to ensure effective allocation of resources
• Develop and manage client and corporate relationships by engaging organizations attending conferences and identifying opportunities to market the venue to local, national and international businesses
• Work closely with the Sponsorship team to leverage and maximize the Company’s sponsorship capabilities and create incremental value for the venue
• Work closely with media partners to leverage and maximize event activation opportunities, media exposure and value-added partnerships
• Closely monitor competitor programming, venue activities, market trends and consumer behavior to identify opportunities and maintain a competitive position within the Las Vegas nightlife market
• Maintain accurate event information and marketing details on event master worksheets, including Event Overviews and One Sheets
• Develop event advertising and promotional needs and provide direction to the Marketing Coordinator for execution
• Liaise with internal and external Promotions teams, communicate promotional rules and ensure marketing initiatives are effectively executed across all applicable channels
• Liaise with VIP Services and Executive Management to maximize pricing, yielding and guest spend opportunities
• Own and coordinate event communications across Executive Management, Public…