Director, Artist Marketing - Corporate Las Vegas

Tao Group Hospitality offers competitive benefits for all full-time team members such as:

• Medical, Dental, and Vision Coverage
• 401(k) Retirement Program with Employer Match
• Life and Disability Insurance Plans
• Ancillary Insurance Plans
• Employee Assistance Program
• Fertility & Family Forming Support and Resources
• Pet Insurance
• TAO Marketplace
• Employee Discounts
• Time off and much more!

The Director, Artist Marketing is responsible for developing, leading, and executing strategic marketing initiatives that elevate the promotion of artists performing across Tao Group Hospitality’s nightlife and daylife portfolio. This role serves as the primary marketing liaison between Tao Group Hospitality, artist management teams, talent buyers, creative teams, and internal marketing departments, ensuring every artist performance is supported by compelling, on-brand marketing campaigns and premium content.

The Director, Artist Marketing oversees the end-to-end development and execution of artist-specific marketing strategies, promotional campaigns, social content, and digital storytelling designed to maximize audience engagement, drive ticket sales, and increase artist visibility. This role requires an in-depth understanding of music culture, entertainment marketing, social media trends, and premium hospitality, with the ability to balance artist brand integrity with Tao Group Hospitality’s luxury positioning.

The Director is responsible for maintaining high standards of execution, optimizing campaign performance, strengthening industry relationships, and identifying innovative opportunities to enhance artist marketing across the portfolio.

ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:

• Develop, lead, and execute comprehensive artist marketing strategies and campaigns for performances across Tao Group Hospitality’s nightlife and daylife venues.
• Serve as the primary marketing contact for artist management teams regarding promotional initiatives, campaign strategies, and marketing deliverables, ensuring timely communication and resolution of artist marketing requests.
• Establish and manage artist-specific marketing timelines, ensuring all campaign milestones, creative assets, approvals, and promotional deliverables are completed accurately and on schedule.
• Partner with artist teams to facilitate the execution of Artist Music Promotional Acknowledgement Agreements, securing appropriate approvals for Marketing’s use of artist music in show promotions.
• Lead coordination with artist representatives to secure approved assets, photography, logos, biographies, social media content, promotional videos, and applicable usage rights.
• Provide strategic direction and collaborate with internal marketing stakeholders to develop compelling digital and print marketing materials that align with artist branding guidelines and Tao Group Hospitality’s brand standards.
• Oversee creative workflows through project management platforms, maintaining accountability for review cycles, approvals, timelines, and final delivery of artist marketing assets.
• Partner with Digital Marketing and Social Media teams to develop and execute artist-focused content strategies across all owned channels.
• Build and maintain collaborative relationships with artist managers and record labels to identify marketing opportunities, develop creative concepts, source content, and maximize promotional support.
• Coordinate and oversee artist promotional obligations, including social content, venue appearances, and cross-promotional opportunities, maintaining direct communication and follow-up with artist teams as needed.
• Ensure artist and venue websites remain current with accurate performance dates, event details, and functioning ticket purchase links.
• Establish and maintain artist marketing audits to track artist social media support and verify current tour date listings across artist-controlled websites.
• Partner closely with Talent Buying and Programming teams to maintain visibility into upcoming artist schedules, performance announcements, and portfolio-wide marketing priorities.
• Ensure consistency and alignment across all artist marketing channels, including digital, social, website, CRM, paid media, and venue collateral.
• Analyze artist marketing campaign performance, audience engagement, and relevant metrics to identify opportunities for optimization and inform future marketing strategies.
• Monitor music industry trends, emerging artists, social media developments, and fan engagement…