Marketing Manager

• 401(k)
• Bonus based on performance
• Competitive salary
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Position: Marketing Manager

Reports to: Vice President of Marketing & Public Relations

FLSA: Full-Time Exempt

Location: Corporate Office, Las Vegas, Nevada

Compensation: Salary commensurate with experience

WAHLBURGERS: Where Real Eats Meet Real People.

Born at the Wahlberg family kitchen table, we're all about great food, real connections, and genuine vibes. At Wahlburgers, we're not just serving up burgers; we're crafting a menu inspired by real, family dishes from the Wahlberg kitchen. Each dish is a nod to the flavors and memories that filled Mark, Donnie, and Paul's home growing up—traditions they've shared their whole lives.

We bring craveable flavor, a menu with heart, and a whole lot of fun to keep our guests smiling and coming back for more. So, pull up a chair, bring your appetite, and join the Wahlburgers family for a good time, every time.

The Marketing Manager leads day-to-day marketing execution for Wahlburgers across corporate and franchise locations, including digital channels, Wahl Club and CRM, gift cards, third-party delivery, and local store marketing (LSM). This role executes the Digital and Wahl Club road maps, manages marketing calendars, and oversees monthly channel reporting.

Working directly with the VP of Marketing & PR, the Marketing Manager plays a hands-on role within a lean, high-output team. The ideal candidate plans ahead, brings data-driven recommendations, and translates brand strategy into marketing initiatives that drive sales at the store level.

The functions listed below are representative, but not necessarily exhaustive, of this position. Management may assign other functions not listed herein at its sole discretion.

• Execute and maintain phased, budgeted Digital and Wahl Club Road Maps aligned with brand strategy and sales goals, with initiatives scheduled in advance.
• Own monthly channel KPI reporting, including performance insights and recommended actions.
• Develop digital and local store marketing (LSM) strategy and content for Annual Digital Road Map, new store opening (NSO), and QBU presentations.

• Manage  and direct the digital agency on website performance, creative updates, and compliance, ensuring promotions and featured items remain current.
• Lead search engine optimization (SEO) efforts with measurable performance goals.
• Optimize online menus and the ordering experience across Olo Ordering, Pay, Delivery, Catering, and Rails to increase add-on purchases and average check size.
• Direct the digital agency’s paid social advertising on Meta and paid search and Performance Max campaigns on Google, including budget pacing and return on ad spend (ROAS).

• Manage location information, local pages, and listings across Google, Yelp, Bing, and Tripadvisor through SOCi, keeping features, menu details, and photos current.

• Manage Wahl Club through Olo Engage, overseeing program performance, offers, segmentation, messaging, and the app experience.
• Execute the member acquisition offer, member-only surprise-and-delight initiatives, and controls to prevent fraudulent offer issuance.
• Plan and deploy targeted email and SMS campaigns on a consistent schedule, with a baseline of two targeted messages per week across dine-in, takeout, delivery, catering, and Wahlburgers At Home.
• Report monthly on Wahl Club campaign performance and analyze competitor programs to inform quarterly promotional plans.

• Manage storefront merchandising, promotions, and…