Sales Associate

Overview

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Associate Job Description

The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.

• SALES FLOOR:
  Understands organizational objectives and makes decisions that align with Company priorities.
• Takes ownership and is committed to delivering results, while remaining actively aware of personal and store metrics; creates personal sales and clienteling strategies in partnership with the management team.
• Creates short- and long-term strategies to achieve personal metrics and performance goals.
• Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity.
• Represents Coach as a brand ambassador and demonstrates Coach’s Selling and Service expectations at all times.
• Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics.
• Drives business through sales strategies, clienteling, sourcing new customers and maintaining ongoing productive relationships with customers.
• Creates positive impressions with customers by bringing best self to work through attire consistent with Coach’s Guide to Style.
• Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and knowledge of competition; provides in-depth product knowledge including features, benefits, current offerings, and overall product value.
• Remains aware of and communicates current pricing and promotional strategy to customers; discusses product features and builds the sale by leveraging cross-selling skills.
• Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needs.
• Senses and tailors approach to customers by reading cues; attends to unique and individual shopping needs of each customer.
• Works with multiple customers simultaneously and follows up with customers consistently to influence/close the sale.
• Follows a team selling environment and fosters teamwork, trust and collaboration with internal and external customers.
• Maintains a calm and professional demeanor at all times.

• Ensures all daily tasks are completed without negatively impacting service or Coach standards.
• Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner.
• Maintains a clean and tidy selling floor at all times.
• Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection procedures.
• Replenishes inventory on the sales floor as needed.
• Supports Store Inventory Process by processing shipments, stocking shelves, replenishing sales floor, and maintaining strong organizational standards for product both in the stockroom and on the sales floor.
• Supports cash-wrap when needed to process purchases, returns, and exchanges; processes customer transactions (Purchase, Return, Exchange, Found Order, etc.).
• Prepares store by organizing functional areas, performing routine cleaning, and maintaining visual merchandising expectations.

• Drive For Results:
  Can be counted on to exceed goals; consistently among top performers and focused on bottom line results.
• Customer Focus:
  Dedicated to meeting internal and external customer expectations; builds trust and…