Digital Content Specialist

Responsibilities

• Create compelling visual and social media content that reflects the mission and vibrancy of Saint Vincent College.
• Capture high-quality photos and videos of campus events, student life, as well as student and faculty stories to be used in promotional campaigns, social media, printed publications, and more.
• Edit and optimize visual content for web, social media, and other digital channels.
• Develop and implement social media strategies to increase engagement and reach among key target audiences for Saint Vincent College.
• Monitor social media performance and adjust strategies based on analytics.
• Maintain organized digital asset libraries for easy retrieval and reuse.
• Collaborate with the broader Marketing and Communications team to maintain content and content strategy alignment with institutional goals and priorities.
• Recruit, supervise, and mentor digital media student workers and interns.

• Bachelor’s degree in marketing, communications, digital media, or a related field.
• Two to five years of experience in photography, videography, and social media content creation, which may include documented internships.
• Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom) or similar tools.
• Experience managing social media platforms (Instagram, Tik Tok, Facebook, Linked In, You Tube, and others) and social media planning and analytics tools.
• Strong understanding of digital marketing and social media trends and analytics.

• Familiarity with higher education marketing is preferred.