Lifecycle Marketing Manager

The Role

We’re looking for a Lifecycle Marketing Manager to help build, execute, and optimize lifecycle programs across email, SMS, and push
. This role is ideal for someone with 3–4 years of lifecycle experience who is hands‑on, curious, data‑informed, and excited to turn strategy into execution.

You’ll work closely with the Head of Lifecycle Marketing to ship campaigns quickly, test aggressively, and continuously improve how members experience Dutch from day one through long‑term retention.

• Build and execute lifecycle campaigns across email, SMS, and push using Iterable
• Own day-to-day execution of key lifecycle moments including:
• Onboarding & early engagement
• Feature education & adoption
• Preventative care reminders
• Retention, renewal, and win‑back programs
• Create and maintain journeys, triggers, and recurring campaigns with a strong attention to detail
• Partner with design, product, and CX to ensure lifecycle messaging is timely, helpful, and on-brand
• QA campaigns thoroughly (logic, personalization, rendering, links, timing)
• Monitor performance and report on results using core lifecycle metrics (open, CTR, conversion, retention impact)
• Support experimentation through A/B testing of subject lines, content, timing, and segmentation
• Help document and improve lifecycle best practices, templates, and processes as the program scales

• 3–4 years of lifecycle or CRM marketing experience
• Hands‑on experience with Iterable or a comparable platform (Braze, Customer.io, Klaviyo, etc.)
• Strong understanding of triggered messaging, segmentation, and personalization
• Comfort working with data to inform decisions (you don’t need to be an analyst, but you should know what “good” looks like)
• Extremely detail‑oriented with strong QA instincts
• Clear, empathetic writing style with an ability to simplify complex ideas
• Ability to manage multiple campaigns at once in a fast‑moving environment
• A bias toward action — you’d rather ship, learn, and improve than over‑polish

• Experience in subscription, healthcare, or consumer services
• Familiarity with experimentation frameworks and lifecycle measurement
• Basic HTML knowledge for email troubleshooting
• Experience working closely with product or CX teams

• You’ll have real ownership and visibility over core member communications
• You’ll work directly with a senior lifecycle leader and have room to grow
• You’ll help shape how Dutch shows up as an authoritative, trusted voice in pet care
• Your work will directly impact retention, engagement, and member satisfaction

• Competitive compensation and equity package
• Health, dental, and vision insurance
• Flexible PTO
• The chance to make a meaningful impact on pets (and their people)

70000 - 90000 CAD a year