Manager of Digital Sales Optimization

Join Allstate as a Manager of Digital Sales Optimization and enhance the Shop & Buy journey. Drive analytical performance through A/B testing and meaningful insights.

In this critical role, you will oversee the daily performance tracking of digital sales funnels r focus will be on understanding conversion metrics and identifying drop-offs. You will also take charge of the experimentation roadmap, designing tests, and reviewing outcomes that shape customer experiences and improve sales results in collaboration with other teams.

Key Responsibilities:

• Lead monitoring of digital funnel performance metrics

• Design and manage A/B tests and experiments

• Analyze customer feedback to drive recommendations

• Translate insights into actionable strategies

• Collaborate with cross-functional teams for optimization

Requirements:

• Background in digital marketing or sales optimization

• Skilled in data analysis and metric interpretation

• Experience in managing testing frameworks

• Strong communication abilities for stakeholder engagement

• Comfortable working with analytics tools and technologies

Elevate Allstate's digital sales through data-driven strategies and optimization.
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