Senior Media Analyst

Agency

RAPP

Data and Analytics

Data Science and Analytics

MRM Worldwide is committed to being the most relevant, effective, and indispensable marketing agency in the digital world. We employ the most innovative talent in the industry to meet each client’s unique challenges with positive, measurable results. Our strategic, creative, and technological expertise – including deep experience with segmentation, targeting, and analytic tools and methodologies – delivers the most effective marketing programs and platforms in the world.

The Sr. Media Analyst role will be responsible for executing a wide variety of analyses in support of a client that is looking for help to better understand their media performance via Metrics That Matter across media channels, in both behavior and sentiment. This role will support the business in developing reporting that inspires insights that lead to recommended actions. This role will work alongside a team of resources to develop insights, identify opportunities to optimize future marketing campaigns and automate reporting workflow.

In this role, the senior analyst will have exposure to a wide variety of data-driven analyses across media channels, and leverage Business Intelligence tools such as Power BI to effectively visualize that performance.

• Analyze media performance across various platforms including Programmatic Display, Video, Paid Social, and Paid Search, identifying performance and effectiveness and contributions towards business objectives
• Develop and implement measurement frameworks to evaluate the effectiveness of digital marketing strategies
• Standardize KPIs for reporting to Business Units based on demonstrable relevance
• Collaborate with Brand teams to translate business objectives into measurable media strategies, provide feedback on performance, and identify learnings for further improvement
• Assemble data from internal data warehouses, Vendor and Partner platforms, and Campaign Briefs to provide holistic and contextual reporting on performance, success, and measurable optimizations that should be addressed
• Build transparency and traceability in data provisioning, identify and implement solutions to reduce reporting delays, and proactively identify early warning measures
• Build operational checks and alerts that monitor for data ingestion failures or anomalies
• Uncover insights to explain causality of performance
• Plan, design, and maintain ongoing accountability for the creation of cutting‑edge visualizations to meet our client’s needs
• Collaborate with clients and across agency teams to analyze cross‑channel campaign performance, including media, social, email and site as well as creative performance
• Continuously look for improvements, monitor quality levels, and manage quality problems
• Lead client conversations related to ongoing initiatives where you help clients understand current performance and identify opportunities to optimize future efforts

• 5+ years of experience in media data analysis, performance marketing specialist, or related roles
• Demonstrated experience applying statistical analysis to datasets, visualizing results, and communicating the correct interpretation
• Strong knowledge of digital media KPIs (e.g., CPM, CPC, CPV, CPA, CTR) and capable of leading campaign optimization conversations
• Demonstrated analytical research capabilities with a high attention to detail and a continuous learning mindset
• Highly accountable self‑starter with the ability to work well within a group, as well as independently
• Excellent communication and collaboration skills
• Strong project management and organizational skills, with the ability to manage competing priorities to meet deadlines
• Experience using Media Mix Models to simulate and/or optimize campaigns is an asset
• Professional certifications related to digital media analytics (e.g., Facebook Blueprint, Google Analytics Individual Qualification (GAIQ), Adobe Certifications) are an asset
• Demonstrated expertise in SQL
• Demonstrated experience using Power BI, Domo, Looker or Tableau – with a keen eye towards industry trends in data…