Senior Media Analyst at RAPP

Drive media insights at RAPP as a Senior Media Analyst, utilizing analytical tools for reporting and optimization. This role emphasizes performance analysis across various media platforms.

As a Senior Media Analyst, you will support clients by executing analyses that clarify media performance, using Metrics That Matter across channels.

Your role includes collaborating with teams to transform data into actionable insights and optimizing future marketing campaigns through effective reporting.

Key Responsibilities:

• Analyze media performance across Programmatic Display, Video, and Paid Social

• Develop measurement frameworks for digital marketing strategies

• Standardize KPIs for reporting to business units

• Collaborate with brand teams to refine media strategies

• Assemble comprehensive data for contextual performance reporting

Requirements:

• 5+ years in media data analysis or related fields

• Strong knowledge of digital media KPIs and performance evaluation

• Expertise in SQL and data visualization tools like Power BI

• Analytical capabilities and detail-oriented mindset

• Bachelor's degree in relevant fields preferred

Excel in media performance analysis and strategy recommendation to enhance client success at RAPP.
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