Senior Paid Media Manager

Role Summary

Sophos is seeking a Senior Paid Media Manager to join the Global Growth Marketing team and lead paid media execution for the Americas within a globally coordinated operating model.

In this role, you will partner closely with Americas Field Marketing while collaborating with regional paid media counterparts in EMEA and APJ. You will provide senior ownership for Americas execution and contribute to global paid media standards, performance governance, testing frameworks, and reporting.

This is a high‑impact, highly visible role at the intersection of global strategy and regional execution. The ideal candidate can zoom out to align paid media strategy with Sophos’ growth priorities and zoom in to optimize campaigns, channels, audiences, and creative for measurable business impact.

• Partner with the Global Growth Marketing leadership to ensure the paid media strategy is anchored to Sophos’ global demand generation priorities, campaign themes, and growth drivers.
• Translate global campaign briefs, messaging frameworks, and creative assets into Americas‑specific paid media plans, adapting for local market dynamics, competitive landscape, and buyer behavior.
• Serve as the liaison to Americas regional marketing in global paid media planning cycles, contributing regional performance data, market insights, and channel recommendations that inform global strategy.
• Collaborate with peer paid media managers to share test results, channel learnings, and optimization playbooks, enabling the global team to move faster and smarter.
• Co‑develop global paid media standards, governance frameworks, and reporting.

• Manage and optimize a multi‑million dollar annual paid media budget with a disciplined, ROI‑first approach to allocation across full funnel, campaigns, and audience segments.
• Track and report on weekly, monthly, and quarterly KPIs for both the Americas and as input to global reporting.
• Build forecasting models to project pipeline contribution, flag budget pacing risks, and scenario‑plan channel mix shifts in response to performance data.

• Hands‑on execution of paid digital campaigns spanning the full demand funnel: awareness, consideration, and conversion. Primary execution coverage for Americas while working as one of the global paid media managers.
• Work with agency partners and internal stakeholders to plan, launch, and optimize campaigns across paid search (Google Ads, Microsoft Bing), paid social (Linked In, Reddit, You Tube), programmatic display, and emerging channels such as podcasts and connected TV.
• Lead account‑based marketing (ABM) integration with paid media, coordinating with the ABM and sales teams to reach high‑value target accounts with precision and personalization.
• Develop audience segmentation strategies that align channels and creative to buyer personas, segments, and stages in the buying cycle.
• Manage and evolve retargeting programs to accelerate pipeline by re‑engaging in‑market accounts.

• Drive a rigorous, always‑on experimentation culture: plan and execute structured A/B and multivariate tests across creative, copy, landing pages, audience segments, and bidding strategies.
• Feed test results and performance insights back to the global paid media team to accelerate learning across regions.
• Partner with the Web and Marketing Operations teams to improve landing page conversion rates, ensuring paid traffic flows to high‑converting, on‑message experiences.
• Leverage AI‑native tools and features — including Smart Bidding, Performance Max, and AI Max — to improve efficiency and scale.
• Evaluate and pilot emerging media channels and ad formats; build business cases for new investment areas based on test results.

• Collaborate closely with Americas Field Marketing, Brand, Content, and Product Marketing teams to ensure paid media programs are aligned to campaign strategy and regional messaging.
• Partner with Marketing Operations on lead flow, attribution modeling, campaign tracking, and CRM/MAP…