Senior Marketing Activation Specialist at Esri

Elevate your B2B digital marketing career with Esri as a Senior Marketing Activation Specialist. This role focuses on channel strategy, activation plans, and optimizing performance to achieve key marketing goals.

As a senior-level marketer, you will drive activation strategies that align with buyer personas and stages. Your expertise in managing paid media and digital campaigns will help translate plans into actionable steps while ensuring timely deployment across platforms. Collaborating across teams, you'll assess activations and refine strategies based on performance insights.

Key Responsibilities:

• Develop and implement buyer-aligned activation strategies

• Ensure timely production and deployment of marketing assets

• Evaluate market performance to optimize future activations

• Build relationships with cross-functional stakeholders

• Document campaign insights to enhance future planning

Requirements:

• 5+ years in B2B digital marketing or campaign activation

• Proven experience with paid media and digital campaigns

• Strong communication skills for stakeholder collaboration

• Bachelor's degree in marketing or related field

• Familiarity with digital marketing tools like Marketo or Hubspot

Drive impactful marketing strategies and elevate Esri's brand presence in the digital landscape!
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