Communications Specialist

The Corporation of the Town of Midland invites applications for the position of

Communications Specialist

(permanent full-time, 35 hours per week)

Join our innovative team of collaborators who are passionate about providing exceptional municipal services to our community. We strive to help our employees reach their professional goals through rewarding projects, collaborative team environments, and professional development. The Town of Midland is committed to increasing overall employee health and wellness and we are dedicated to supporting flexibility and providing employees with a better work-life balance.

The Town is a scent sensitive workplace. We kindly ask all applicants to refrain from using scented products should they have the occasion to interview with the Town.

The successful candidate will be required to complete a Criminal Record Check, in accordance with the duties of this position.

This IBEW Local 636 union position is an existing vacancy and offers competitive total compensation including a hiring hourly wage rate of $34.01, 35 hours per week ($61,889.61 annually), with a salary range up to $42.51 per hour ($77,362.01 annually, under review), along with OMERS pension, 8 paid sick days, and 18 discretionary paid days per year. Per the Collective Agreement, IBEW members have first consideration.

Reporting to the Manager, Customer Experience & Communications , the Communications Specialist is responsible for the development, delivery, and continuous improvement of the Town of Midland’s corporate communications. This role supports the organization in effectively informing, engaging, and building trust with the community while protecting and enhancing the Town’s reputation.

Operating within a small, centralized communications function, this position is both strategic and hands-on in nature. The Communications Specialist is responsible for personally developing and delivering communications products and initiatives, while also providing professional advice and guidance across the organization.

The role regularly supports senior leadership and exercises independent judgment in managing messaging, public engagement, media relations, and emerging issues. The position is privy to confidential and sensitive information, including matters related to organizational strategy, labour relations, and issues management, and is expected to maintain a high degree of discretion and professionalism.

• Develop and implement communications plans that support Council priorities, corporate initiatives, and departmental projects.
• Provide communications advice and recommendations to the Manager and, where appropriate, senior leadership, including the Mayor and CAO.
• Identify communications risks and opportunities and recommend proactive approaches to messaging and engagement.
• Support cross-departmental alignment by ensuring consistent, clear, and effective corporate messaging.

• Develop, write, edit, and publish high-quality communications content across all corporate channels, including website, social media, email communications, and print materials.
• Manage the day-to-day operation of the Town’s website and social media platforms, working with subject matter experts to ensure content is current, accurate, accessible, and aligned with corporate standards.
• Translate complex municipal information into clear, engaging, and accessible content for diverse audiences.
• Review, edit, and approve content submitted by departments to ensure consistency in tone, quality, readability, and brand alignment.
• Maintain and evolve corporate templates, style guidelines, and messaging standards.

• Lead the development and execution of communications campaigns and public engagement initiatives, including content creation, scheduling, and promotion.
• Collaborate with departments to design communications approaches that support community participation and awareness.
• Develop surveys, promotional materials, and outreach strategies to…