Director, Social and Digital Media Marketing

Director, Social and Digital Media Marketing

Canada

What if you could redefine what’s possible? With us, you can.

You want Purpose
. Growth
. Opportunity. People who get it.

We are the home of ambitious, passionate, and innovative world shapers.

With an unmatched breadth and depth of engineering, advisory and science-based expertise, our global minds unite to power local solutions. We are pathfinders and impact makers.

We are Visioneers
. We are WSP
.

The Opportunity

The Global Director, Social & Digital Media Marketing is responsible for defining and leading WSP's global social and digital media marketing strategy, ensuring the right audiences are reached through the right social and digital media channels to deliver measurable brand, reputation, talent and commercial outcomes.

This role will establish and lead a high-performing global Social & Digital Media Marketing team that delivers both global and regional activation. The position is accountable for digital paid media strategy, investment optimization, audience targeting, campaign amplification, social media governance, community engagement, and innovation across social and digital media marketing channels.

A key priority is building an integrated global team and operating model that enables consistent execution, scalable best practices, and measurable impact across all regions while balancing global standards with local market needs.

As an expert in digital media marketing, paid media performance and social media, this role will ensure WSP stays at the forefront of evolving trends, innovations and audience behaviours as well as share best practice and learnings within the Mar Comms community.

Your Impact

Global Social and Digital Media Marketing Strategy & Leadership

Define and lead WSP's global social and digital media vision, strategy, roadmap and success measures.

Develop channel strategies across Linked In, Google, You Tube, programmatic, paid social and other existing and emerging platforms.

Recommend channel investment decisions and optimize media mix based on performance and business priorities.

Partner with Marketing, Communications, Mar Tech and regional leadership teams to ensure alignment and integration.

Paid Media & Performance Marketing

Own the global paid media strategy, investment allocation and optimization.

Develop audience targeting frameworks, segmentation strategies and campaign performance models.

Lead paid activation across Linked In, Google Ads, You Tube, programmatic and other existing and emerging channels.

Establish performance benchmarks, attribution models and ROI measurement frameworks along with Mar Comms partners.

Partner closely with the Mar Tech and analytics teams to implement advanced reporting and insights.

Ensure investments generate measurable brand and commercial outcomes.

Social Media Community Engagement & Social Listening

Lead the global social media editorial and content activation calendar across paid and organic channels.

Establish and oversee social listening programs to monitor brand health, competitor activity, industry trends, emerging risks and opportunities.

Build and nurture online communities across priority platforms, increasing engagement, advocacy and audience growth.

Partner with Corporate Communications on issue escalation, reputation management and crisis response protocols.

Identify themes of potential opportunity and risk for WSP.

Establish and oversee community management standards, response guidelines and social governance frameworks.

Build and lead a globally integrated Social & Digital Media Centre of Excellence.

Establish scalable ways of working that support both global and regional execution.

Develop resource planning, capability frameworks and workforce strategies.

Create a high-performing culture focused on innovation, collaboration and accountability.

Innovation, Governance & Best Practice

Establish global governance, policies, frameworks and platform standards.

Develop and lead social media and digital marketing training programs.

Bring emerging trends and innovation to the Mar Coms community.

Drive continuous improvement through experimentation, optimization and innovation.

Lead agency…