Head of Growth, Marketing ​/ Advertising ​/ PR

About Right Metric

Right Metric helps marketers eliminate blind spots with Marketing Outsight. We use signals from audiences, competitors, platforms, content, and culture to show what is changing while it is still unfolding. This gives clients like Red Bull, Wilson, Vancity, ATB, lululemon, and Canadian Tire, a clearer view of what is happening so they can make sharper decisions with confidence.

In this role, you will be a valued member of the Right Metric Sales Team
, working in a permanent, full-time position of Head of Growth
. Reporting to the Co-CEO
, you will lead the Growth function at Right Metric, taking full ownership of revenue generation, demand creation, and go-to-market execution.

As a Right Metric leader, you will be accountable for building a scalable growth engine that balances short-term revenue objectives with long-term brand and market positioning. You bring director-level strategic thinking and the ability to translate big-picture strategy into tactical, repeatable operating processes, ensuring Right Metric continues to expand its market presence and deepen relationships with high-value clients.

Revenue Growth

• Own the company's growth strategy and revenue targets, building a predictable pipeline of qualified opportunities.
• Lead the full sales cycle from prospecting and discovery through proposal, negotiation, and closing.
• Identify and develop strategic partnerships, referral channels, and new market opportunities that accelerate growth, leveraging your existing client network to open doors.

Marketing & Demand Generation

• Own go-to-market strategy end-to-end — setting the direction for marketing, sales, and campaign execution across the funnel.
• Lead Right Metric's marketing strategy across content, thought leadership, digital channels, events, and partnerships.
• Position Right Metric as the leading source of marketing intelligence through compelling storytelling and market education.
• Develop and optimize campaigns that drive awareness, demand generation, and revenue growth.

Growth Analytics & Operations

• Own growth reporting, forecasting, and performance measurement across marketing and sales.
• Use data, customer insights, market intelligence, and AI-driven tools to continuously improve growth initiatives and resource allocation.
• Build scalable systems, processes, and playbooks that turn strategic priorities into clear, tactical operating processes for the team.

Leadership & Collaboration

• Serve as a member of the leadership team, helping shape company strategy and priorities.
• Work closely with Product, Research, and Delivery teams, providing informed input and market perspective to guide product direction and innovation.
• Champion a culture of experimentation, accountability, and continuous improvement.
• Drive innovation across the growth function, including the adoption of AI-driven tools and approaches to sharpen strategy and execution.

• Salary: $150,000-$180,000 CAD, plus a target annual incentive of 20%
• Vacation: 3 weeks vacation to start
• Flexible Benefit Plan
• Defined Contribution Pension
• 6 Sick Days Per Year
• 3 Personal Days Per Year
• Educational Stipends
• Flexible Working Hours
• Fully Remote Team:
  Must be based in Canada
• Work-Life Boundaries are respected
• Apple Equipment

Experience

• Minimum 5 years of experience in a similar capacity, such as marketing account management at the manager or director level.
• Direct experience managing mid-market and enterprise client relationships, including contract negotiations and long-term account growth.
• Experience managing key accounts at a market research company, digital agency, consultancy, or technology company.
• Experience working closely with clients in industries such as banking, insurance, CPG, and retail.

Values

• Your values align with our company’s core values outlined below.

X-Factor

• You’re curious, an excellent communicator, and a quick thinker.
• You take full ownership of your work and thrive on achieving success.
• You’re motivated by excellence and driven to deliver outstanding outcomes.
• You bring an established network of senior marketing, insights, and strategy leaders that you can leverage to build relationships, uncover opportunities, and drive results.

• Excellence: Achieving high standards and quality in everything we do.
• Creativity: Approaching work with critical thinking and innovation.
• Transparency: Open and honest communications – always.
• Ownership: Taking pride in our work and being accountable for outcomes.

We’re excited to hear from you!