Marketing Coordinator

Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications
• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation
• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards
• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

We’re backed by leading VC firms, including Tiger Global, Heal Partners, Ice House Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.

We are looking for an analytical, creative, and highly proactive Marketing Coordinator with 3–5 years of marketing experience to support Crimson Education’s continued growth in Canada. This role is hands-on and execution-focused, with responsibility for coordinating and delivering marketing initiatives across digital campaigns, email, webinars, events, content, and partnerships.

The successful candidate will play an important role in bringing campaigns to life, from planning and content development through execution, testing, optimization, and reporting. They will work closely with Marketing, Sales, Design, Digital, and global teams to ensure campaigns are delivered accurately, on time, and to a high standard.

This position is ideal for a marketing professional who takes ownership, enjoys solving problems, has strong attention to detail, and is motivated by finding creative ways to improve marketing performance.

• Support the execution of Crimson’s marketing initiatives in Canada, focusing on brand awareness, lead generation, and conversion growth.
• Execute integrated marketing campaigns across digital channels, ensuring alignment with Crimson’s brand positioning and messaging.
• Coordinate the development and delivery of campaign assets, including landing pages, email campaigns, social media content, digital publications, advertisements, and promotional materials.
• Manage campaign timelines, dependencies, approvals, and handoffs across Marketing, Design, Digital, Sales, and global teams.
• Build and execute targeted email marketing campaigns to engage prospects, nurture leads, and drive conversions.
• Take an end-to-end approach to campaign execution, ensuring deliverables are complete, accurate, QA'd, and ready to launch.

• Write clear, compelling marketing copy for email campaigns, landing pages, social media, advertisements, and promotional materials.
• Work closely with the design team to develop marketing assets and campaign collateral aligned with Crimson’s brand voice.
• Understand audience needs and psychographics to craft messaging that resonates with prospective students and families.
• Provide thoughtful creative feedback and proactively identify opportunities to improve campaign messaging and creative performance.

• Track marketing metrics including lead generation, engagement, and conversion rates.
• Work closely with the sales team to evaluate lead quality and pipeline progression.
• Track campaign performance across channels, providing insights and recommendations to help improve campaign performance and conversion rates.

• Own the execution of webinar campaigns from promotion through…