Program Content Manager

Reporting to the Director of Brand & Communications, the Program Content Manager aligns organizational positioning and objectives with storytelling and strategic content planning to advance partner and community engagement, support, and funding for our work. This involves leading the development, approval, and delivery of content and communication plans across Ducks Unlimited Canada’s regional and national science and conservation programs. This role ensures that conservation, science, policy and programmatic work is translated into clear, compelling and coordinated communications that support organizational priorities, marketing and communications strategies, and contractual deliverables.

Key responsibilities include but are not limited to:

• Lead the development of a national content strategy and annual editorial calendar aligned with organizational priorities, marketing objectives and business unit needs.
• Lead efforts to identify, prioritize, and coordinate high-value conservation and science stories across regions and business units.
• Strategically tailor messages to appeal to audience segments and maximize impact and engagement by leveraging the most compelling format, channel and timing
• Ensure alignment of content with brand standards, messaging frameworks and organizational voice.
• Establish team objectives for content development, delivery, and performance, and monitor progress against these metrics.
• Provide recommendations to leadership on strengthening storytelling, audience engagement, and communications effectiveness.
• Support ongoing alignment between regional communications activities and national priorities.
• Serve as a primary connection point between regional teams, business units and the national MARCOM team to support alignment and information flow and aligning communications requests with organizational capacity and priorities.
• Build and maintain relationships and consistent communication pathways with representatives across all regions and business units to understand communications needs, opportunities, and priorities.
• Coordinate content development across teams, ensuring clarity of roles, timelines, and deliverables.
• Participate in regional and national planning processes to ensure content strategy reflects both local and national needs
• Oversee the development of high-quality written, visual, and multimedia content that communicates conservation outcomes, science, and impact.
• Support delivery of contractual communications deliverables associated with funded projects and partnerships.
• Guide communications specialists and content staff in developing effective storytelling approaches across multiple platforms.
  
  Ensure consistency, quality, and timeliness of content produced across regions and business units.
• Provide leadership and direction to direct reports which include an editor and content specialists
• Set priorities, manage workload, and support professional development of team members.
• Foster a collaborative, high-performing team environment focused on quality, creativity, and accountability.
• Lead performance reviews, training, and capacity planning within the role function.
• Contribute to departmental and organizational strategic planning processes.
• Identify opportunities to improve content workflows, tools, and cross-organizational coordination.

• Minimum 7 years of progressive experience in communications, marketing, content strategy, or a related field; with a minimum of 2 years of demonstrated experience in managing people and financial resource management.
• Bachelor’ in communications, marketing, public relations, journalism, or related discipline.
• Equivalent combination of education and experience may be considered.

• Extensive knowledge of strategic communications, content development, and storytelling approaches across multiple platforms
• Bilingua…