Senior Marketing Research Manager

Take charge as Senior Marketing Research Manager for the City of Laval, Quebec. This hybrid role focuses on strategic research leadership and collaboration within a vital public service department.

In this permanent position, you will report to the Deputy Director, overseeing marketing research and intelligence functions. Your leadership will facilitate data-driven decisions, ensuring effectiveness and continuous improvement. You are expected to manage budgets, evaluate staff performance, and contribute to achieving the Department’s objectives.

Key Responsibilities:

• Supervise and direct marketing research activities and teams

• Interpret market data to support strategic decisions

• Promote knowledge sharing of strategic insights within the organization

• Prepare detailed reports and presentations for management

• Assess resource requirements for optimal operations

Requirements:

• Bachelor’s and master’s degree in relevant field

• 12 years of marketing research experience

• Experience in presenting to decision-makers

• Advanced statistical analysis and methodologies expertise

• Familiarity with municipal sector dynamics is preferred

Lead an innovative team and set strategic directions that advance the City of Laval’s mission.
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