Performance Marketing Specialist

Job Title:
Performance Marketing Specialist
Employment Type:
Full-time, Permanent
Location:
Laval, Quebec

Atlantis Strength is a Canadian manufacturer of strength training equipment recognized for the quality, durability, and performance of its products.

As we continue to grow across Canada, the United States, and international markets, we are strengthening our Marketing team to increase Atlantis’ brand awareness, expand our digital presence, and better support our commercial growth.

We are looking for an analytical, curious, autonomous, and results-driven Performance Marketing Specialist to contribute to the development and optimization of our digital marketing initiatives.

Reporting to the Brand Manager
, you will play a key role in the execution, analysis, and optimization of Atlantis’ performance marketing initiatives.

Your objective will be to help Atlantis reach the right audiences, generate qualified demand, and continuously improve the performance of our marketing investments.

You will work closely with our Marketing and Sales teams, as well as with our external agencies and partners.

You will be particularly involved in paid media, digital analytics, SEO, conversion optimization, and website performance.

This is a hands-on role
. We are looking for someone who enjoys analyzing data just as much as implementing the recommendations and improvements that come from it.

• Contribute to the development and execution of digital acquisition strategies based on marketing and commercial priorities.
• Manage, monitor, and optimize campaigns across Google Ads, Meta, Linked In, and other relevant platforms.
• Work with external agencies and partners when certain campaigns or areas of expertise are outsourced.
• Analyze campaign performance and identify optimization opportunities.
• Optimize audiences, targeting, budgets, keywords, and other campaign parameters.
• Contribute to the development of retargeting and audience segmentation strategies.
• Collaborate with the Brand Manager, agency, and creative resources to identify messaging and creative asset needs for campaigns and provide recommendations based on their performance.
• Test the performance of different audiences, creative assets, messages, offers, and landing pages.
• Make recommendations on investment allocation based on observed performance.

• Contribute to initiatives aimed at turning awareness and interest in Atlantis into qualified business inquiries.
• Analyze the customer journey between campaigns, the website, and conversion forms.
• Identify points of friction and recommend improvements.
• Contribute to the development and optimization of landing pages, calls to action, and forms.
• Analyze the quality of generated leads in collaboration with Sales and the CRM Manager.
• Identify the campaigns, audiences, and sources generating the strongest opportunities.
• Recommend and implement tests designed to progressively improve conversion rates.
• Regularly analyze website performance using available analytics tools.
• Identify pages, user journeys, and content with opportunities for improvement.
• Contribute to the optimization of landing pages and key digital journeys.
• Collaborate with the Graphic Designer and internal or external resources responsible for web development.
• Use behavioural data to better understand the user experience.
• Develop improvement hypotheses and implement structured tests.
• Measure the impact of changes on engagement and conversions.

• Contribute to the execution and monitoring of Atlantis’ SEO strategy.
• Conduct keyword research and identify relevant search opportunities for our products and markets.
• Analyze the website’s organic performance and identify opportunities…