Marketing Communications Specialist

Overview

Position Title

Marketing Communications Specialist

Job Classification

Full-time; non-exempt

Work Schedule

Monday-Friday, 8 a.m. – 5 p.m. Occasional evening and weekend hours

Work Location

Hybrid Work Schedule

Salary Range

$55,000-$65,000

Reporting Relationship

Associate Vice President, Marketing and Content Strategy

Primary Accountability

The Marketing Communications Specialist is a member of the KU Alumni’s (KUA) Marketing & Content Strategy Department. The team develops, creates and implements impactful marketing communications campaigns and initiatives in support of the KUA’s objectives.

• Plan, research, write and edit content and strategies for assigned alumni e-newsletters, email campaigns, thought leadership articles and other marketing materials.
• Manage multiple concurrent projects—both short-term and long-term—with a focus on deadlines, quality and strategic alignment.
• Prepare reports and summaries that highlight marketing communications efforts, results and accomplishments.
• Develop and document standard operating procedures as needed to support team efficiency.
• Analyze and report on e-newsletter performance and other key marketing analytics to inform future strategies.
• Evaluate the effectiveness of marketing campaigns and recommend data-driven improvements.
• Identify challenges or gaps in marketing efforts and propose actionable solutions.
• Build and maintain effective relationships with key campus partners, confidently engaging across all levels to support KUA’s brand and mission.
• Demonstrate understanding of KUA’s mission and its connection to the broader educational, research and service goals of the University.
• Collaborate effectively in a hybrid team environment while also being able to work independently.
• Contribute ideas and assist with the development of marketing strategies aimed at increasing awareness of KUA, driving engagement and retaining donors.
• Partner with revenue teams to ensure timely execution of communications that meet brand and quality standards.

• Bachelor’s degree in marketing, communications, digital media or a related field
• Three to five years of relevant professional experience in marketing, communications or content strategy
• Exceptional written and verbal communication skills
• Proficient in AP style writing
• Strong command of grammar, spelling and editing; high attention to detail
• Proven ability to craft compelling content for both short-form (e.g., email, social media) and long-form (e.g., articles, reports) formats
• Demonstrated skill in digital content strategy and marketing best practices
• Proficiency in Microsoft Office Suite
• Experience with CRM platforms such as Salesforce, Marketing Cloud or Anthology
• Working knowledge of Adobe Creative Suite
• Ability to manage multiple projects with accuracy and efficiency
• Valid driver’s license required

• Advertising, marketing or public relations agency experience
• Corporate communications or marketing experience
• Editorial experience
• Strategic online marketing ideation and execution
• Familiarity with Word Press
• Experience using Facebook, Twitter, You Tube, Instagram and Linked In professionally

• Organization and Time Management - Demonstrates strong organizational skills, meets deadlines, manages multiple priorities effectively and maintains attention to detail.
• Strategic and Analytical Thinking - Applies critical thinking to assess situations, identify trends and develop sound strategies that support KUA's goals
• Problem-Solving Ability - Approaches challenges with a solution-oriented mindset, evaluates options and implements practical and innovative resolutions
• Creativity and Innovation - Brings fresh ideas and creative solutions to enhance processes, programming and communication. Encourages a culture of innovation
• Leadership and Initiative - Leads by example, inspires collaboration and takes ownership of projects and responsibilities. Supports team success and continuous improvement
• Interpersonal and Relationship-Building Skills - Communicates effectively and respectfully. Builds and maintains positive relationships within KUA and with external partners, alumni and stakeholders
• Self-M…