Marketing Coordinator

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Global Power Products (GPP) manufactures electrical products used in homes and businesses. We work with electric utilities, electrical distributors, contractors, and homeowners across North America. Our mission is to deliver reliable, innovative electrical solutions while providing exceptional service and support.

The Marketing Coordinator supports GPP’s go‑to‑market execution by creating content, running digital campaigns, and coordinating marketing programs that generate demand and support sales. This hands‑on role is ideal for someone who can move quickly, manage multiple priorities, and turn technical products into clear, compelling messaging.

This is more than a typical coordinator role — you will own campaigns from concept to execution, manage content across multiple channels, and work closely with sales and operations to drive measurable results.

• Content & Creative Executive
  • Develop and coordinate marketing content across social media, website, email, digital ads, and sales collateral. Write and edit copy for posts, ads, landing pages, product messaging, and internal communications.
  • Maintain a content calendar to ensure consistent brand voice and messaging.
  • Coordinate creative production, including basic design, photo/video editing, and short‑form video.
• Social Media Management
  • Own day‑to‑day social media execution across Linked In, Facebook, Instagram, and You Tube.
  • Develop and publish content, engage with followers, and respond to messages.
  • Track performance and optimize posting strategy based on analytics.
• Paid Digital Advertising
  • Build, manage, and optimize Google Ads campaigns (search and display).
  • Support paid social campaigns on Meta and Linked In, including audience targeting, creative testing, and reporting.
  • Develop A/B tests for creative, copy, landing pages, and calls‑to‑action.
• Email Marketing & Campaigns
  • Build and execute email campaigns, including newsletters, nurture sequences, product updates, and event follow‑ups.
  • Manage list hygiene, segmentation, and track performance metrics (open rates, CTR, conversions).
  • Coordinate campaign workflows and approvals to meet deadlines.
  • Use a CRM (Pipedrive preferred) to support lead capture, follow‑up, contact management, and campaign tracking.
  • Collaborate with sales and customer service to ensure marketing leads are complete, routed correctly, and followed up.
  • Monitor and report on campaign performance and lead qualities.
• Reporting & Coordination
  • Track KPIs and provide regular performance summaries.
  • Support marketing for events, distributor programs, and utility outreach.
  • Manage marketing projects, timelines, vendors, trade shows, and print collateral.

• 2–3+ years of marketing experience, preferably in a B2B environment.
• Experience with social media content creation and analytics.
• Proficiency with Google Ads and digital advertising campaigns.
• Strong content creation skills (writing, basic design, photo/video editing).
• Experience executing email marketing campaigns.
• CRM experience;
  Pipedrive preferred but not required.
• Excellent writing skills and attention to detail.
• Comfortable managing multiple projects and deadlines.

• Experience in electrical, industrial, utility, construction, or home resiliency productions.
• Knowledge of marketing automation tools (Hub Spot, Mailchimp, Marketo, etc.).
• Basic graphic design and video editing skills (Canva, Adobe, Cap Cut, Premiere, etc.).
• Understanding of SEO, landing pages, and conversion optimization.
• Experience supporting channel marketing with distributors, contractors, or rep agencies.

• Self‑starter with strong follow‑through.
• Data‑driven with a bias toward testing and learning.
• Ability to simplify technical concepts into clear, compelling benefits.
• Collaborative communicator across sales, operations, and leadership.

• Associate

• Full‑time

• Advertising, Project Management, and Marketing

Location:

Atlanta, GA | Salary: $60,000–$70,000