Ecommerce Marketing Manager

Ecommerce Marketing Manager

KIK Consumer Products is a North America’s largest independent manufacturer of consumer products. We create the products and brands people trust to clean, sanitize, and protect their homes and pools. We bring exceptional brands and products to consumers that help them protect the health and wellness of their families and maintain a clean home and pool environment. We are committed to a performance‑driven culture of accountability, collaboration, and agility that enables timely, fact‑based decision‑making and exceptional execution with unwavering ethics.

The eCommerce Marketing Manager will lead all eCommerce marketing initiatives for the Pool business unit. The role develops and executes strategies to drive eCommerce growth while collaborating closely with Marketing, Sales, and Supply Chain teams. Ideal candidates demonstrate entrepreneurial thinking, decisiveness, strong communication skills, and a passion for understanding consumer behavior. This position offers the opportunity to influence marketing strategies, deliver measurable business impact, and be recognized for results.

• Develop the eCommerce Strategy to deliver against growth ambitions; includes product assortment and launch plans, promotion strategy, PDP content, ratings/reviews, advertising, and competitive intelligence.
• Collaborate with cross‑functional teams including sales, IT, customer service, finance, and logistics to align strategies and achieve business goals.
• Analyze eCommerce performance (sales, POS, market share), identify root causes, and recommend actions to improve results. Actively manage and optimize eCommerce product page content, adhering to industry best practices.
• Develop and execute digital marketing campaign strategy to ensure brands remain top of mind across retailer .com platforms; inclusive of developing budget recommendations and marketing mix across retailers and tactics to generate winning RoAS.
• Monitor and track pricing and promotion activities to understand trends across eCommerce platforms ensuring KIK maintains a competitive pricing and promotion strategy.
• Partner with retailer .com marketing teams and third‑party agencies to analyze and optimize advertising campaign performance.
• Stay up to date with industry trends, best practices, and emerging technologies to drive innovation and maintain a competitive edge.

• Bachelor’s degree required;
  Marketing, Business Management or Data Analytics preferred.
• 5 or more years of experience working in marketing, eCommerce or a related field.
• 3 or more years of experience with Amazon and Walmart, and their vendor and marketing platforms required (Vendor Central, Retail Link & Supplier One); with an understanding of both 1P & 3P e‑commerce.
• Experience developing, executing, and analyzing digital advertising campaigns; strong knowledge of associated KPIs, how they tie together and how to interpret results.
• Proficiency in directing and owning relationships with agency partners to execute and optimize performance to deliver on business strategy across accounts.
• Significant analytical experience, working with syndicated third‑party data sources to interpret and report out trends in sales, POS, market share, and marketing campaigns.
• Extensive experience with Microsoft Suite, specifically Word, Excel and PowerPoint.
• Experience developing and presenting business performance and strategy to leadership teams and customer partners.
• Flexibility to travel (up to 10%).

KIK offers a competitive salary and comprehensive benefits including health, wellness, dental, vision, life, and disability insurance. You can plan for your future with KIK’s retirement savings options including employer match. KIK also recognizes the importance of continuing education and offers education assistance to encourage personal development and growth.

We create products and brands that people trust to clean, sanitize, and protect their homes and pools. KIK is one of North America’s largest independent consumer product manufacturers with 16 North American manufacturing facilities and global operations in Canada, Europe,…