Assisted Living Senior Placement Specialist

Job Summary

The Senior Placement Specialist serves as a trusted advisor to seniors and their families, guiding them through the process of finding appropriate assisted living or memory care solutions. This role blends relationship-building, needs assessment, and sales execution while advocating for the best possible outcomes for each family.

• Conduct phone and in-person assessments to understand care needs, budget, preferences, and urgency
• Educate families on assisted living, memory care, and senior housing options
• Serve as a compassionate guide during emotionally sensitive transitions

• Build and maintain relationships with assisted living and memory care communities
• Stay knowledgeable on availability, pricing, services, and care levels
• Coordinate tours and facilitate introductions between families and communities

• Match seniors with appropriate communities based on clinical, financial, and lifestyle needs
• Follow up consistently with families and referral sources
• Track leads, activity, and placements in CRM
• Meet or exceed monthly placement goals

• Network with hospitals, rehab centers, case managers, social workers, and community partners
• Attend networking events and represent the company professionally
• Collaborate with SAL Management communities when appropriate (while remaining client-first)

• 2+ years in senior living, healthcare sales, placement, or related field
• Strong communication and relationship-building skills
• Compassionate, professional, and confident demeanor
• Comfortable with consultative sales and follow-up
• Ability to manage multiple families simultaneously

• Experience in assisted living or memory care
• CRM experience (sales or healthcare CRM)
• Local senior care market knowledge

• Number of move-ins per month
• Conversion rate from inquiry to placement
• Family satisfaction and trust
• Community partner engagement
• CRM accuracy and follow-through