Selling Team Leader
Listed on 2026-10-17
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Management
Retail & Store Manager -
Retail
Retail & Store Manager
POSITION TITLE:
Selling Team Leader
REPORTS TO:
Store Team Leader
STATUS:
Full Time Non-Exempt (Exempt in select locations)
SUPERVISES:
Store Associates
The Selling Team Leader supports the Store Team Leader in developing and implementing the business strategy and leading the daily operations of the store. In partnership with the Store Team Leader, the Selling Team Leader is accountable for driving results by effectively teaching, training, and coaching associated into a high-performance selling team that achieves sales goals, meets merchandising brand standards and delivers operational excellence.
ESSENTIALFUNCTIONS
The Selling Team Leader is responsible for the selection and coaching/development of all experts including Jean, Bra, and Stylists. Driving all KPI and Comp results through effective LOD segments.
RESPONSIBILITIES- Drive for Results:
- Analyze reporting and daily sales trends to make real-time strategic business decisions to drive results.
- Train and develop team on business acumen to drive business performance.
- Managing localization events to drive business and brand awareness.
- Ensure the Fitting Rooms are generating $1M in revenue.
- Lead the use of technology to enhance customer engagement and drive KPI results (BOSS, Store to Door, social media).
- Evaluate store sales and payroll goals on a daily basis using payroll reports and tools; make scheduling adjustments to meet business needs.
- Builds customer loyalty through in-store experience, utilization of social media and email capture.
- Support the Store Team Leader in the execution of the short- and long-term store business plans to drive KPI results and maximize business opportunities to include CRM, Loyalty, and technology.
- Effective use of technology to enhance customer engagement and drive KPI results (BOSS, Store to Door, social media).
- Contribute to the achievement of all store’s financial, revenue and expense targets.
- Builds customer loyalty through in-store experience, utilization of social media and email capture.
- Leadership:
- Motivate and inspire the team by developing and delivering a compelling vision and purpose which encompasses American Eagle Outfitter’s Core Values.
- Act as the leader on duty and consistently models brand customer service standards and Customer First selling behaviors.
- Hold the store team and self-accountable for achieving all brand, performance and behavior standards.
- Build effective relationships with associates, peers and supervisors to build a high performing store team.
- Lead and participate in productive weekly leadership meetings that align with and drive the business strategy.
- Proactively seek personal learning and development opportunities to build leadership skills and enhance individual performance.
- Comply with all AEO, Inc Loss Prevention standards and provide a safe environment for associates and customers.
- Ensure all associates training and development initiatives are executed in a timely manner.
- Talent Management:
- Recruit, hire, develop and retain BFF & Stylist roles to ensure the store is sufficiently staffed to meet the needs of business.
- Manage compensation decisions in partnership with the Store Team Leader and District Team Leader for BFF & Stylists.
- Train, develop and coach the associate team; provide appropriate level of performance feedback to increase confidence and capability.
- Drive employee engagement by recognizing and rewarding employees for outstanding performance.
- Educate all associates on the importance of personal appearance standards.
- Ensure that all team adheres to all employment practices and policies.
- Consistently assess and provide ongoing performance feedback through real-time coaching, scheduled touch bases, individual development planning and performance review processes.
- Develop succession plans to ensure career paths for all associates; encourages associates to pursue internal opportunities.
- Manage compensation decisions in partnership with the Store Team Leader and District Team Leader.
- Recognize and properly resolve customer and performance issues; communicate high priority issues to Store Team Leader and District Team Leader in a timely manner and collaborates to develop a plan for resolution to minimize risk.
- Visual & Operational Execution:
- Maintain 5 S standards on the sales floor, cash wrap and fitting room ensuring store environment is safe for employees and customers.
- Executes all daily operational procedures and supports the management team to ensure the store audit compliance and shrink results meet…
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