Sales Manager

Are you an accomplished sales leader who knows how to transform strategy into measurable revenue growth? Do you excel at building high-performing teams, developing meaningful business relationships, and identifying opportunities that strengthen market position and long-term performance?

Join our team as a Sales Manager and take a strategic role in driving revenue, increasing occupancy, strengthening sales performance, and expanding our presence within the marketplace. You’ll provide direction across the sales function while remaining connected to the customer experience, ensuring our teams consistently build relationships, create opportunities, and convert prospects into lasting business.

• Competitive Pay - $62,000 annually.
• The starting rate is based on experience and qualifications. This position participates in our compensation program, which provides opportunities for future pay growth based on performance and career development.
• 401(k) with a dollar-for-dollar company match up to 4%
• Hotel discounts at select Western States Lodging & Management properties

• Medical, Dental, and Vision insurance plans plus Health Savings Account (HSA) options
• Optional supplemental benefits, including accident, critical illness, hospital indemnity, and other coverage options.
• Personal Time Off (PTO) and Vacation benefits

• Provide strategic direction for sales activities with a focus on increasing revenue, occupancy, market share, conversion, and overall business performance.
• Develop and implement comprehensive sales strategies aligned with organizational goals, financial objectives, market conditions, and customer needs.
• Establish sales targets, key performance indicators, and performance expectations while regularly evaluating progress and adjusting strategies as needed.
• Analyze revenue, occupancy, pipeline activity, conversion rates, lead sources, sales productivity, market trends, and other performance metrics to guide strategic decisions.
• Develop sales forecasts and provide leadership with meaningful insight into performance, opportunities, risks, and anticipated business results.
• Participate directly in high-value sales opportunities, presentations, negotiations, tours, and relationship‑development efforts as appropriate.
• Oversee sales pipeline management and ensure qualified opportunities are receiving consistent, strategic, and timely follow-up.
• Ensure effective utilization of the Customer Relationship Management (CRM) system, maintaining high standards for data accuracy, activity tracking, pipeline management, forecasting, and reporting.
• Evaluate sales processes and identify opportunities to improve lead response, qualification, follow-up, conversion, customer engagement, and overall sales effectiveness.
• Develop action plans in response to changing market conditions, occupancy levels, revenue performance, competitive pressures, and organizational priorities.

• Bachelor’s degree in Business Administration, Marketing, Hospitality Management, Communications, or a related field preferred; equivalent professional experience may be considered.
• Advanced education or professional certifications in sales management, leadership, hospitality, or a related discipline are a plus.
• 5+ years of progressive experience in sales, business development, account management, hospitality, senior living, healthcare, real estate, or a related industry.
• Significant experience leading sales teams, developing sales professionals, and driving measurable business results.
• Proven track record of meeting or…