Head of Marketing

Who we are looking for:

As Head of Marketing, you will lead Datapharm’s marketing function at a pivotal point in our growth. You will own the positioning, promotion, and protection of the Datapharm brand across all touchpoints.

You will build and execute a marketing strategy that serves two distinct stakeholder groups: (1) pharma customers- our economic buyers, supporting complex, multi-stakeholder B2B buying journeys, driving pipeline and revenue growth (ARR) - and (2) healthcare professionals (HCPs)- our product ‘end users’, driving awareness, engagement, and adoption through more B2C-style communications, education, and a compelling digital experience. A strong understanding of AI adoption in martech is essential.

This is a senior leadership role requiring both strategic vision and strong operational execution.

• Develop and implement a marketing strategy aligned to business objectives and revenue targets, covering both pharma customers (B2B) and Healthcare Professional audiences
• Own segmentation, personas, and messaging frameworks for two distinct stakeholder groups — pharma buyers with complex sales cycles, and HCPs requiring credible, compliant engagement
• Plan and execute multi-channel campaigns across brand awareness, lead generation, and customer acquisition
• Own the full marketing mix: campaigns, content, launches, events, communications and PR
• Design and deliver sales enablement content including pitch decks, case studies, and proof points
• Shape compelling value propositions aligned to the product portfolio and roadmap

• Build, lead and develop a high-performing marketing team with a culture of collaboration and innovation
• Work cross-functionally with Sales, Product and Customer Success to keep marketing tightly aligned to commercial priorities
• Set clear objectives and performance standards, with regular feedback and development opportunities

• Protect and enhance Datapharm's brand identity and reputation, ensuring consistency across all channels and markets
• Lead digital marketing including SEO, paid media, social and email to drive visibility and lead generation
• Drive thought leadership and PR to raise profile with key industry audiences

• Own and manage all marketing tools, channels and platforms including the website and email
• Lead AI adoption within the marketing team to improve efficiency and output quality
• Manage the marketing budget, track ROI, and report regularly to the Executive team on performance and investment effectiveness

• Develop co-marketing initiatives with strategic partners and represent Datapharm at industry events
• Leverage ecosystem relationships to support lead generation, content distribution and brand reach

• Partner with the Executive team on the marketing implications of potential acquisitions and lead integration planning to ensure brand consistency and minimal disruption

• Exceptional strategic thinker with the ability to translate business objectives into high-impact marketing programmes
• Strong analytical and data-driven mindset, confident interpreting performance metrics and commercial data
• Outstanding communicator and storyteller, able to influence at all levels from the Board to frontline teams
• Skilled project manager, able to run multiple complex work streams simultaneously
• Strong knowledge of AI tools, digital marketing channels and the evolving martech landscape
• Clear commercial acumen with an understanding of how marketing investment drives revenue growth
• Experience leading M&A communications and brand integration

• Visionary yet hands‑on — sets strategic direction and gets into the detail when needed
• Collaborative, with the ability to build trusted relationships across the business and with external partners
• Inclusive leadership style with a genuine commitment to developing others
• Results‑driven with a bias for action and a focus on commercial impact
• Resilient and adaptable — thrives in a fast‑paced, high‑growth environment
• Curious and…