Product Manager; Pain

Product Manager (Pain) Reporting to:
Category Marketing Manager (Pain)

Location:

Walton Oaks / Leatherhead (2–3 days per week in office) Business Unit:
Companion Animal Managed resources: 0 FTE Budget responsibility:
Assigned A&P budget (aligned to category plan)

The Product Manager is accountable for translating the Category Marketing strategy into clear annual brand plans and delivering high-quality execution across the Pain portfolio. The role leads the end-to-end marketing mix (positioning, messaging, campaigns, omnichannel activation, tools/services, pricing inputs and forecasting) and works cross-functionally with Sales, Technical, Veterinary, Commercial Operations and Key Accounts to drive sustainable growth and profitability.

• Strategy & market planning In partnership with the Marketing Manager, contribute market insight to shape short- and long-term category strategy and brand vision, aligned to global priorities and the Zoetis planning framework. Lead the annual marketing planning workstream for the portfolio (objectives, segmentation/targeting, positioning, messaging, channel strategy, KPI framework, timelines and A&P plan). Develop and maintain high-quality market understanding (customers, competition, pricing, seasonality, trends) using market data, customer visits, field feedback, research and external sources;
  
  translate insight into recommendations and actions. Support the Marketing Manager with monthly, quarterly and annual forecasting inputs, including risks/opportunities, scenario planning and assumptions.
• Financial management, forecasting, pricing & supply planning Own day-to-day management of the assigned A&P budget for the portfolio: track spend, forecast, manage agency/vendor costs, and demonstrate impact through ROI/learning reviews. Work closely with Demand Planning to develop and continuously refine inventory forecasts; contribute to forecast meetings and actions to improve forecast accuracy. Provide pricing and promotional recommendations in collaboration with the Marketing Manager, Business Unit and Commercial Operations leaders to maximise value, share and profitability (including consideration of value-based pricing and market conditions).
• Marketing campaigns & demand creation Lead development and delivery of customer‑centric campaigns across the portfolio that drive awareness, consideration and prescribing/ordering behaviours, balancing short‑term performance with long‑term brand health. Create promotional messaging and content that is clear, compliant and easily translatable into the Solution Selling model for the field force. Plan and deliver omnichannel engagement (face‑to‑face enablement, email, web, e-commerce, CPD/education platforms, events, PR and partnerships as appropriate).
  
  Define KPIs for campaigns (reach, engagement, conversion, sales outcomes), track performance, and optimise based on evidence and learning cycles.
• Key accounts & strategic partnerships Co-create commercial and marketing plans for priority accounts with the Key Account team; align activity to account plans and deliverables. Build credible, value‑adding relationships with customer stakeholders (including practice groups) through regular visits and insight‑led conversations.
• Cross‑functional leadership & ways of working Lead cross‑functional project teams for the portfolio (Sales, Technical, Veterinary, L&D, Digital, Supply, Finance) to ensure alignment, quality delivery and timely execution. Build strong working relationships with Area Business Managers and Inside Sales to enable confident field activation; incorporate their feedback into plan optimisation. Engage with Global marketing and the European Centre of Excellence to share…