VP Marketing & Sales

Description

Twin Valley is a fourth-generation family-owned broadband and communications company based in Kansas. We call small-town Kansas home, and we are fiercely committed to the long-term success of our neighbors. We have been innovating for more than 80 years to help unlock possibilities for families, businesses and communities for generations. As a full-service entertainment provider, we deliver hometown service with the cutting-edge technology of the most connected cities.

With Twin Valley, you can tap into the larger world with the most reliable connections, delivered at blazing speeds.

At Twin Valley, team members enjoy the core values of a multi-generational, family-run business, combined with the competitive pay and benefits of a leading broadband and communications company. We live, work and play in the communities we serve, and many of our employees grew up in rural Kansas. So we have a special bond with our customers and take pride in providing cutting-edge connectivity to our families, friends and neighbors.

It’s no wonder that Twin Valley keeps getting accolades, with recent “Best Places to Work” and “Business of the Year” awards!

We are looking for a Vice President, Sales & Marketing to lead our sales and marketing organization, reporting to the COO. This is not a role to run the marketing and sales we already do. Twin Valley has entered its next chapter, defined by intensifying competition, grant-funded expansion, and AI-driven disruption, and this leader's mandate is to accelerate our growth well beyond what a traditional, headcount-driven model would allow.

Traditional sales and marketing excellence is the floor, not the finish line. What sets the right candidate apart is an entrepreneurial builder's mindset: someone who spots opportunity, moves quickly, and applies exponential-growth systems such as Exponential Organizations (ExO) to compete and scale, while pairing modern, data-driven growth techniques with the hometown service and community commitment that set us apart.

• Leadership, Management, Accountability
• Brand Management
• Growth & Marketing Strategy
• Community Partnerships
• Revenue Expansion
• Data Analytics
• Pricing & Packaging
• Market Development

• A proven ability to lead sales and marketing teams that deliver measurable subscriber, revenue, and growth results.
• A builder's mindset with a track record of exponential-growth methods (data, experimentation, community, and on-demand resources) to grow beyond traditional, headcount-driven models.
• Strong data fluency and hands-on confidence with AI and modern growth tools, including the ability to help a team adopt new ways of working.
• A collaborative, community-minded style that balances ambitious growth with Twin Valley's commitment to hometown service, honest value, and local presence.

• Develop and execute sales and marketing strategy that drives subscriber growth, revenue expansion, retention, and market penetration.
• Translate company goals into measurable plans and monitor market trends, competitive activity, customer behavior, and performance data to guide decisions.
• Apply exponential-growth principles (e.g. experimentation, data, community, leveraged assets, and staff on demand) and a culture of rapid, low-cost experimentation to scale impact beyond what traditional models allow.
• Design and execute pre-sale and launch campaigns for new fiber and Air Fiber (FWA) markets, including grant-funded (BEAD, Kansas BAG) areas, and identify cross-sell and bundling opportunities across residential, business, and…