Senior Salesforce Platform Manager

Company Description

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.

The Senior Salesforce Platform Manager will serve as the central point of contact for all Salesforce operations, overseeing the platform’s ongoing maintenance, implementation, and configuration. This role will partner closely with key business units, acting as the subject matter expert to guide strategic decision‐making and ensure the platform is optimally aligned with business goals. This role will provide technical leadership and support, driving platform adoption and user effectiveness across the organization.

This role requires a deep understanding of Salesforce’s capabilities to identify opportunities for continuous improvement and optimization, positioning Salesforce as a key enabler of business growth. The Salesforce Platform Manager will leverage data‑driven insights to streamline operations, enhance business processes, and make strategic recommendations that drive both operational efficiency and revenue growth.

Job Responsibilities:

• In collaboration with senior leaders, execute a long‑term comprehensive Salesforce strategy that aligns with company objectives, ensuring the platform supports and enhances business processes.
• Lead Salesforce‑related projects, from initial scoping and planning to execution, ensuring timely delivery and successful outcomes.
• Serve as the primary point of contact for Salesforce initiatives, collaborating with senior management, sales, delivery, COE, marketing, and other departments to gather requirements and provide tailored and scalable Salesforce solutions.
• Evaluate and recommend Salesforce products and features to improve productivity, efficiency, and customer engagement.
• Provide training and support to end‑users, ensuring they have the skills and knowledge to effectively use Salesforce and connected systems.
• Stay updated with the latest Salesforce trends, tools, and best practices, and ensure the team is equipped with relevant certifications and training.

• Lead the implementation, configuration, and ongoing optimization of Salesforce, ensuring it delivers maximum value by continuously improving workflows, processes, and integrations.
• Work closely with legal and other internal stakeholders to ensure data integrity, security, and compliance within Salesforce.

• Partner with business units such as Financial Operations, IT, and Product Development to troubleshoot technical issues, identify improvement opportunities, and drive cross‑system synergy with Salesforce.
• Manage complex Salesforce integrations (e.g., CPQ, Appcast Portal, Hubspot, Outreach, Zoom Info, Lean Data, etc.), ensuring seamless data flow and process alignment.
• Drive implementation and alignment of Salesforce with other system/sub‑systems and data governance processes, as required.

• Develop and manage dashboards, reports, and analytics within Salesforce, providing actionable insights to key stakeholders.
• Monitor Salesforce performance and usage, making data‑driven recommendations to optimize processes and improve outcomes.
• Collaborate with business units to define and track KPIs, ensuring Salesforce is a driver of business growth.

• Lead the training and enablement of internal Salesforce administration teams to ensure proficient users of Salesforce and connected systems, focusing on improving adoption and effectiveness.
• Foster a culture of continuous learning by staying up‑to‑date with trends, tools, and certifications, ensuring that the Salesforce team as a whole is equipped…