Content Marketing Specialist

Company Description

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.

This posting is for a fixed term contract, estimated at 12 months, working a full-time schedule.

The Content Marketing Specialist plays a pivotal role in shaping and elevating our brand’s voice through strategic content curation, editing, and creation. This individual will collaborate cross-functionally to ensure the highest editorial standards across a variety of channels and content formats — newsletters, PR, white paper, and webinars. The specialist will also drive content operations and support long-term content planning, contributing to both our thought leadership and our marketing objectives.

• Create high-quality, engaging content for Appcast channels, including website, blog, social media, newsletters, and more.
• Author new blog posts and develop derivative content for web publication on a frequent basis, translating complex insights into accessible, engaging narratives for our recruitment audiences.

• Support the development of editorial calendars and content plans that outline key themes, topics, and timelines.
• Partner with Sr. Manager to conduct content audits and analysis to identify gaps and opportunities for improvement.
• Monitor and analyze content performance metrics to measure the effectiveness of content initiatives.
• Responsible for updating and maintaining the internal Marketing SharePoint page to ensure all information is current and accessible to the team.
• Optimize content for search engines and user experience.

• Draft compelling webinar abstracts to drive registration and engagement.

• Draft & publish social posts on Appcast organic social channels including Linked In and Meta/Instagram
• Collaborate with our Sr. Manager on the organic social calendar with a forward-thinking approach that focuses on highlighting the key messages and market offerings at the right time.
• Participate in weekly PR calls, capturing key action items and following up to ensure completion of deliverables.
• Share media coverage across internal Slack channels to help share team wins, recognize Appcast thought leaders, and keep stakeholders informed of key press mentions
• Support the monthly “Jobs Day” content editing in partnership with our Data & Insights team, including pre-pitch and pitch copy/content developed by our internal subject matter experts.

• Excellent writing and editing skills, with a keen eye for detail.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Proficiency in content management systems and SEO tools.
• Creative thinker with the ability to generate innovative ideas.
• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and collaboration skills.
• Stay up-to-date with industry trends and best practices in content marketing.
• Strong project management skills; able to prioritize and execute multiple tasks under tight deadlines.
• Excellent collaboration and communication skills; comfortable working with subject matter experts and executives.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 0-2+ years of in content marketing, editorial, or communications roles.
• Familiarity with labor market or topics is a plus.
• Proficiency with content management systems, Microsoft Office/Google Workspace, and webinar platforms.

• Occasional travel may be required as necessary