Assistant Store Manager

Company Overview and Mission

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

The Assistant Store Manager at Coach demonstrates a high level of business acumen, delivering sales results through employee development and mentorship. They embody a strategic mindset to deliver operational efficiencies, ensuring Coach’s standards and competencies are top of mind. As a versatile player, they adapt to all roles within the store’s environment.

• Sales:
  Understand organizational objectives and make decisions in partnership with the Store Manager that align with Company priorities and values.
• Develop sales strategies, initiatives, and growth across all categories; communicate goals to the team, track store performance at all times, and achieve sales targets.
• Productivity Management:
  Hold the management team accountable for personal productivity and management contribution.
• Develop and implement a clienteling strategy, monitoring progress to achieve business goals in partnership with the Store Manager.
• Monitor market changes that impact business performance and support execution of sales strategies and tactics.
• Promote Coach’s Guide to Style, ensuring all associates follow expectations.
• Act as brand ambassador in the market/mall, driving loyalty and business through charity events, local associations, and mall initiatives.
• Resolve customer issues in a timely, solution‑oriented manner, partnering with the Store Manager and/or District Manager as needed.
• Develop team members to build long‑term customer relationships that drive business.
• Takes initiative; demonstrates ownership and accountability for self and others.
• Work directly with the Store and District Manager to protect and drive business needs.
• Ensure all daily tasks are completed without negatively impacting service standards.
• Approach challenges directly and timely, taking action to course correct when appropriate.
• Build trusting relationships with peers and the team; act as an advocate for the brand.
• Welcome feedback and adapt behaviors, setting short‑ and long‑term goals to achieve personal metrics and store performance.
• Delegate and empower others.
• Create enthusiasm and positivity for a shared vision and mission.
• Recognize and value individual performance.

• Evaluate performance of all team members and provide timely, consistent feedback; create and modify action plans for continuous development in partnership with the Store Manager.
• Resolve performance problems using appropriate coaching and counseling techniques.
• Adhere to all retail policies and procedures, including POS and operations.
• Leverage and understand Coach’s tools and technology to support service and operations.
• Recruit, interview, onboard, and work closely with the Store Manager to maintain top talent and build a talent bench.
• Manage daily operational tasks to Coach standards, including selling, service, operations, payroll, human resources, and loss prevention.
• Demonstrate strong business acumen; forecast, plan, and budget in partnership with the Store Manager (e.g., payroll, staffing, scheduling, merchandising).

• Drive for Results
  :
  Consistently exceed goals, staying bottom‑line oriented and pushing self and others for results.
• Customer Focus
  :
  Meet internal and external customer expectations, using feedback to improve products and services.
• Creativity
  :
  Generate new and unique ideas, connecting unrelated concepts in a brainstorming setting.
• Interpersonal Savvy
  :
  Relate well to all people within and outside the organization, building constructive relationships and diffusing high‑tension situations.
• Learning on the Fly
  :
  Learn quickly, embrace change, analyze successes and failures, and experiment for…