Commercial Director

A major UK broadcaster is creating a Director-level role to own and scale their subscription membership proposition. Full P&L accountability for driving sustainable membership growth, revenue, and viewer engagement. You'll report into the Streaming Business Director and work directly with c-suite stakeholders.

Own the end-to-end subscription business strategy from proposition design and pricing to GTM execution and retention. Lead a cross-functional squad of 20+ people spanning analytics, marketing, and editorial.

• Own strategic vision for the membership proposition
• Define cross-functional growth strategies and commercial roadmaps
• Drive P&L performance including pricing strategies and revenue growth
• Own audience growth and retention, minimizing churn and maximizing LTV
• Collaborate cross-functionally with technology, product, marketing, content, and insights
• Identify market opportunities, partnerships, and product enhancements

• Proven track record leading subscription or D2C businesses in streaming, media, gaming, edtech, or telecoms
• Strong commercial acumen with pricing, packaging, and revenue growth strategies
• Experience managing full customer lifecycle including acquisition, retention, and churn
• Advanced analytical skills translating insights into action
• Cross-functional experience with product, technology, marketing, and content teams
• Excellent stakeholder management with ability to influence at c-suite level
• Growth-focused mindset with commercial rigor
• Experience launching or scaling a subscription streaming service
• Knowledge of UK and international media landscape
• Familiarity with CRM, marketing automation, and data analytics tools
• Experience with agile methodologies and digital transformation

Shape the commercial future of a subscription business within one of the UK's most recognized broadcasters. Genuine autonomy to set strategy, build roadmaps, and drive revenue k with c-suite leaders and have direct impact on commercial performance.