Head of Affiliates

Description Position at Leo Vegas UK

The Head of Affiliates will lead the global affiliate channel across all markets, with full ownership of its P&L. This role is responsible for building and scaling a high-performing team, driving sustainable growth, and guiding the evolution of the affiliate model in a sector undergoing rapid transformation. The ideal candidate combines strong commercial leadership, deep analytical capabilities, and a global perspective, with the ability to turn complex market dynamics into clear strategic actions.

• Lead the global affiliate channel with full accountability for revenue, profitability, and strategic direction.
• Define and communicate a long-term vision for the department, ensuring strong alignment with business objectives.
• Provide clear guidance on deal models and commercial strategies in a fast-changing landscape, ensuring competitiveness and market readiness.
• Drive continuous improvement of KPIs, dashboards, and performance frameworks to support decision-making and resource allocation.

• Manage a large and diverse team (13-15 FTE + dotted-line reports), ensuring high standards of execution, collaboration, and professional growth.
• Build a culture of accountability, ownership, and speed, enabling teams to operate effectively across office-based and remote setups.
• Support the integration of a "cluster-first" mindset, enabling consistent execution across different geographies.

• Oversee all affiliate deal structures (CPA, Hybrid, Rev Share, media buy, PPC, influencer, networks), and drive innovation by incorporating new partnership models when needed.
• Lead negotiations with strategic partners, ensuring optimal commercial outcomes and long-term sustainability.
• Guide market teams in forecasting, budgeting, and performance optimization across all regions.

• Collaborate closely with Country Teams, Brand, Paid Media, Product, BI, and Compliance to align affiliate performance with broader marketing and business priorities.
• Ensure that cross-department processes are data-driven, business-oriented, and scalable.

• Oversee the correct application of attribution, compliance, and internal governance processes, ensuring they are followed consistently and pragmatically.
• Promote a clear understanding of regulatory environments across markets and ensure affiliate activity complies with all business and legal requirements.

• 7-10+ years in affiliate marketing within the iGaming industry, covering multiple regions and portfolio sizes.
• Proven track record in managing multimillion-euro budgets and delivering revenue growth.
• Strong commercial and sales experience, with the ability to negotiate complex deals and manage high-value portfolios.
• Experience leading medium-to-large teams across international markets.
• Solid understanding of attribution logic, performance metrics, and the dynamics of regulated environments.

• Advanced proficiency in Excel and data analysis.
• Experience with affiliate management systems (e.g., Net Refer or similar).
• Familiarity with analytics and BI tools (GA4, Tableau/Power BI).
• Strong quantitative skills for KPI modeling, forecasting, and performance evaluation.

• High accountability and strong ownership mindset.
• Ability to navigate ambiguity in fast-moving markets.
• Strength in coaching, motivating, and growing teams at different seniority levels.
• Resilience and adaptability in a rapidly evolving industry landscape.

• Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
• Workation - Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
• Plenty of time to recharge - 28 days of paid leave, plus all public and bank holidays in England.
• Invest in your future - We match pension contributions up to 6%.
• Comprehensive healthcare - BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
• Wellbeing allowance - £250 annual allowance for you to…