Creative Strategist

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.

As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.

Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia’s VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.

We are looking for a Creative Strategist who can turn inspiration (from trends, organic posts and other ads) into high-performing ads, write hooks and scripts, brief creators, and help us produce a lot of ads every single month. You’ll also help expand and level-up Synthesia’s small but fast-growing creator community — finding new creators, and enabling them to produce winning ads  you can spot a winning angle just by scrolling your feed — and turn that instinct into a clear, actionable brief — this one’s for you.

This role sits at the heart of our performance creative engine.

As a Creative Strategist
, you’ll work closely with our Creative Strategy Lead, performance marketing team, motion designers, and our early but fast-growing network of content creators. Your mission is simple:
Create winning ads.

You’ll be the one researching trends, hunting for and developing scroll-stopping ad concepts, and turning those insights into weekly creative briefs that creators and our internal team can execute on immediately.

• produce weekly creative directions for our internal “ad production engine”: performance-driven creative angles for different audiences & use cases
• produce weekly creative briefs for creators (multiple hooks for each concept, script outlines, visual hook examples)
• manage the entire flow of creator-generated ads — reviewing submissions, giving feedback, and making sure we ship a lot of ads every month
• find new creators, evaluate their potential, and help grow and strengthen Synthesia’s small but fast-growing creator community

Your success =
winning ads that spend real budget
, creators who are guided and enabled, and a high volume of fresh ideas feeding our testing pipeline.

This role is fast-paced, high-ownership, and extremely creative. Nobody will tell you what you can or can’t try. If you have a crazy idea… you just go for it.

• You know how to scroll social with purpose: identifying hooks, angles and patterns that could work as a B2B ad
• You have strong direct-response instincts: hooks, angles, problem–solution, CTA psychology
• You understand social media trends (Tik Tok, Meta, Shorts)
• You’re organized and can manage multiple creators, scripts, and deliverables
• You know how to write a structured brief for an ad
• You know how to give clear, actionable feedback to an ad you don’t like
• You’re a self-starter who brings good energy, ownership and accountability: you get an idea, prototype it, and push it forward without waiting for permission
• You have a couple of years of experience working in performance marketing / paid social space
• You’re excited about scaling an early-stage creator community — finding new creators, improving quality, and establishing stronger collaboration processes

• Experience being in front of the camera (UGC, You Tube, Tik Tok, etc.)
• Experience filming and editing your own content
• Experience in using / prompting creative AI tools — Veo, Kling, Nano Banana…
• You have used tools to automate part of your job in the past
• Good sense of humour

These aren’t required, but they will make your job of making ads and briefing creators much easier.

Location:

remote or from one of our amazing offices (your choice!)

👉 Who you’ll work with:

• Our lead creative strategist (your closest partner-in-crime)
• Our performance marketing team
  , who constantly test and scale the ads you produce
• Our mo…