Digital Brand Designer

Job Description
hackajob is collaborating with Flutter UK&I to connect them with exceptional professionals for this role.

Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.

Digital Brand Designer

We have three of the biggest names in sports betting, Betfair, Sky Bet, and Paddy Power. Each has a fiercely distinct identity, a loyal audience, and a presence that spans apps, TV, social, campaigns, and everything in between.

We're looking for a Brand Designer to help bring one of those brands to life across every surface it touches.

You'll work with in a close-knit Brand Design team, each designer dedicated to a single brand. Day to day, you'll be producing high-quality visual work across product, campaigns, motion, and social, always making sure the brand shows up consistently, distinctly, and with real craft behind it.

This is a role for someone who takes craft seriously, wants to understand brand at a deeper level, and is ready to grow their skills across both digital and marketing contexts.

What you’ll do

Brand Differentiation & Identity

Define and continuously evolve clear visual territories for each brand, making them immediately recognisable and meaningfully distinct from one another

Protect each brand's personality, tone, and positioning across every output

Actively identify and prevent brand convergence across products and touchpoints

Turn brand strategy into tangible, differentiated design direction

Brand Expression in Product

Define the principles and guardrails for how each brand identity translates into digital UI and in-app experience

Create guidelines that Product Designers can act on, practical, opinionated, and rooted in each brand's visual DNA

Partner with Product Design to embed brand effectively into interfaces without compromising usability

Cross-Team Alignment

Act as the bridge between Brand, Commercial, Studio, and Product, ensuring brand expression is joined up across all functions

Align with Content Designers so visual language and tone of voice work as one

Visual Systems & Scalability

Partner with Design Systems teams to encode brand expression into scalable, reusable components

Define the right balance between shared foundations and brand-specific expression

Ensure brand updates can roll out efficiently and consistently across all platforms

Execution & Quality

Oversee and contribute to high-impact visual work spanning product, campaigns, and brand communications

Hold a high bar for craft, consistency, and detail and bring others up to it through review and critique

Be the quality filter for brand alignment across all team outputs

How you’ll do it:

A portfolio demonstrating brand systems across multiple touchpoints, digital, campaigns, motion, and beyond

A strong attention to detail in typography, layout, colour, and visual composition

Some experience working cross-functionally with Brand, Marketing/Commercial, and Studio teams

Proficiency in Figma and collaborative design tools

Open to feedback and collaborative by nature

Desirable

Exposure to brand work in both product and campaign contexts

Background in online gaming, sports betting, or entertainment

Working knowledge of AI-powered design tools

Interest in or experience with motion design or animation

Familiarity with design systems or component-based thinking

What We Value

A genuine love of craft and a desire to keep getting better

Curiosity about brand, about the industry, about how design shapes perception

A team player who shares work early and takes feedback well

Attention to detail without losing sight of the bigger picture

A belief that strong brands are both consistent and unmistakably distinct

Enthusiasm for working across disciplines and learning from those around you

What’s in it for you:

Flexible ways of working – home or office, it’s your choice!

£1,000 learning fund

Twice-yearly bonus (with part of it guaranteed!)

Pension contribution scheme

Private healthcare

Access to thousands of Udemy courses

Invest via the Company Sharesave Scheme

16 hours paid volunteering time per year

Unlimited holiday

About Flutter

Flutter is the world’s leading online sports betting and iGaming operator, with…